AMD and XFX Announce Technology Partnership

XFX becomes official AMD technology partner

AMD announced that XFX is now an official AMD technology partner, joining the group of AMD add-in-board (AIB) partners. XFX plans to provide new products based on the award-winning ATI Radeon HD 4000 series GPUs to consumers, beginning in 2009.

"In the world of PC gaming, XFX is synonymous with the extreme performance that enthusiasts crave," said Ramkumar Subramanian, sales & marketing vice president, AMD India. "Their decision to partner with AMD and launch AMD GPU-based XFX graphics cards, including the ATI Radeon HD 4870 X2, widely regarded as the world's fastest graphics card by technology enthusiasts, speaks about the level of excellence achieved by the ATI Radeon HD 4000 series."

"With the launch of the ATI Radeon HD 4000 series, AMD redefined the graphics market and delivered graphics cards for gamers in every segment," said Sunny Narain, vice president, regional sales, XFX. "It wasn't just AMD gaming prowess that caught our attention; the company's technology leadership in multimedia performance, including video transcoding, HD content playback and surround sound audio, made it clear that AMD was and continues to be a great fit for users everywhere. We are excited with this partnership as it allows us to incorporate current and future ATI graphics technology into our graphics card designs, enabling our R&D teams to develop an even wider range of XFX graphics products for consumers in every region and every segment."

"India is a very important market for us. The graphics card space in India is growing exponentially and we do see a lot of potential for our graphics portfolio here. We are extremely proud that XFX has chosen us as their partner as this will help provide ATI and XFX die-hard fans a whole new level of experience," said Patrick Wong, director -- graphic sales, Asia-Pacific, AMD.

ATI Radeon HD 4000 series graphics cards were first introduced in June 2008 with the arrival of ATI Radeon HD 4850 and ATI Radeon HD 4870. The two products reportedly represent the world's first graphics cards to deliver one TeraFLOPS or more of compute power, quickly establishing both as cards of choice for gamers in the performance and enthusiast segments.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Channelworld staff

Channelworld India
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?