Dell to sell notebooks, PCs in Dick Smith

Dell expands retail presence through new partnership

The Dell Studio One 19

The Dell Studio One 19

Dell will begin to sell its desktop PCs and notebooks in Dick Smith's retail stores, it was announced today. Beginning 6 May, Dell will sell its Inspiron 15 and Studio 15 laptops as well as its Studio One 19 all-in-one desktop PC in Dick Smith's top 70 stores, expanding the computer manufacturer's retail reach in Australia.

While Dell has traditionally been reliant on its online presence to sell computers and other electronics to consumers and enterprises, it has spent the last year reaching beyond its online-only strategy into physical retail outlets. It currently sells desktop PCs and notebooks in Good Guys stores, as well as Officeworks and its technology subsidiary Harris Technology. It also operates kiosks in shopping centres around Australia.

Dell's general manager of consumer sales and marketing, Evan Williams, spoke toARN , revealing that the computer manufacturer had been committed to both its online and retail presence over the past 12 months. “Looking at the retailers, each one has a different mix of customers and as we go through the partners, we will continue to address a different part of the market as much as possible," he said.

Williams also said that Dell would continue to expand its presence in Dick Smith's 400 retail stores. "Over the next several months in Australia, we will add more personalisation options, launch more products and expand our retail presence through our new partnership with Dick Smith," he said today.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags DellPCsnotebooksdick smith

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Hutchinson

PC World
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?