Are your salespeople using Twitter?

Twitter certainly has received a lot of media attention recently

Twitter certainly has received a lot of media attention recently, with the Kutcher vs. CNN battle to see who would be the first to have a million followers. Oprah also had a show about the impact of Twitter on people's lives. According to comScore, Twitter grew 131 percent in March 2009.

Studies show that a lot of people visit Twitter a few times and never come back. Part of the reason for this is because the purpose of Twitter is not intuitive. Twitter is designed to be a conversational tool and as expected, it is difficult to have conversations when you first join, because you don't know what to do and do not have anybody following you.

However, Twitter is a phenomenal marketing opportunity for salespeople. For many relationship-based businesses, Twitter provides an opportunity to market to the people who know you, trust you, and are interested in knowing more about what you do. For example, when I Tweeted that I started blogging for PCWorld back in January, a number of people who had been following me on Twitter and Facebook responded and asked if we can help their businesses and organization setup social networking strategies.

Your salespeople can and should be using Twitter to generate additional leads as well as to provide ongoing communication to their current accounts. Be warned, there are proper and improper ways of using Twitter and if you do not follow Twitter etiquette, you risk being blocked or potentially banned.

As an IT person, I regularly post on Twitter and Facebook about the importance of backing up computers, tips on how to use social networking for business, and requests for referrals. These updates generate additional business from our clients and can help you generate more business as well.

Tyler Olson has a vision, a passion for technology, and a love for entrepreneurship. Tyler's current business, HelpMeTy.com, started out of his dorm room two and a half years ago to fix computers and make Web sites. The company now provides remote IT support as well as web services for many people and businesses. You can follow him on twitter @TyOlson.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags twittersocial networking

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tyler Olson

PC World (US online)
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?