Amazon's near-$500 price tag kills Kindle DX buzz

When it comes to e-readers, the hype machine has gotten ahead of the reality

When it comes to e-readers, the hype machine has gotten ahead of the reality. Earlier this week, photos of the super-slim, sexy Plastic Logic Reader -- not available until next year -- circulated the 'Net and graced a New York Times article on the coming wave of big-screen readers meant to display newspaper, magazine and textbook content.

Amazon's Kindle DX, unveiled at a splashy media event in Manhattan today, is a disappointment for anyone expecting something like Plastic Logic's prototypes. It is, basically, a Kindle 2 with a bigger screen. The 9.7-inch display has twice the surface area of the Kindle 2's six-incher. The DX includes a PDF reader, but that only raises the question of why the Kindle 2 doesn't have one. The screen is still black and white. Don't expect magazine publishers to get excited about shipping monochrome versions of their publications.

The real buzz-killer, though, is the US$489 price. That's comparable to the first versions of Apple's iPod and iPhone. But the Kindle, even at DX size, lacks the lust factor of Apple's gadgets. People bought the iPhone even if they couldn't afford it, because it looked cool and did things differently than every other mobile phone and media player on the market. I doubt the DX will entice people in the same way.

There'll be a lot of talk today about how Amazon is revolutionizing the publishing industry. Don't believe it until the first month's sales are tallied. For all the proselytizing tech people do about the death of print, the DX's XL-sized price tag unintentionally proves what a technological feat a printed $1 copy of USA Today is.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags kindle dxamazonkindle

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Paul Boutin

The Industry Standard
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?