Mobile internet spending up, overall revenue down

Economic conditions reduce mobile user spending up to 15 percent

While one of the fastest growing revenue segments for mobile operators is mobile internet, driven by access fees and data traffic, mobile user ARPUs (average revenue per user) dropped between 5 percent and 15 percent year-over-year in the fourth quarter of 2008 compared to the same period in 2007.

Mobile internet revenues grew between 15 percent and 25 percent YoY for 4Q-2008, according to the ABI Research Mobile Subscriber ARPU, Voice, Messaging and Data Traffic Market Data report.

ABI expects absolute mobile internet revenues to continue growing robustly in spite of the economic downturn in 2009, particularly with the rise of smartphones such as the Apple iPhone and RIM BlackBerry. Improvements in work, personal productivity, and organisation are proving to be strong draws to mobile data applications.

End-user voice traffic did grow between 2 percent and 10 percent depending on the market, but revenue/minute continues to decline. End-users are embracing mobile data applications such as messaging, web browsing and game downloads.

China, India, and a number of other Asian markets dropped more than 10 percent. In Europe the ARPU contraction was in the range of -5 to -8 percent. In North America, YoY ARPU did not nosedive, as ARPUs were buoyed by mobile data. In South America, markets were more mixed with some markets deflating inline and others, like Brazil, managing to hold up ARPUs.Mobile data (messaging + mobile Internet) contributes 38 percent of Japanese ARPUs, and many European operators depend on mobile data for over 25 percent to 30 percent of their ARPU."The evolution to LTE, along with 3.5G technologies, is not just about offering end-users faster download speeds. It is also about capacity," says ABI Research vice president Jake Saunders.

"Our research into mobile network traffic shows that the ramp-up in traffic is effectively exponential. Global terabits transferred per month are expected to grow 155 percent between 2008 and 2009, from to 81,670 terabits to 31,720."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobile internet

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Lexton Snol

PC Advisor (UK)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?