RealNetworks unveils managed subscription service

Flushed with the success of its own recently launched content subscription service, RealNetworks said Tuesday that it is offering content providers the ability to create their own managed subscription services based on the Real platform.

The Seattle, Washington, company's new service will be delivered through the Real Broadcast Network (RBN), and offers companies the ability to create an e-commerce model around their content. The service was designed around Real's own RealOne SuperPass content subscription service, which launched in March.

RBN Managed Subscription Service offers companies customer registration and subscriber management, payment processing and billing systems, user report accounting, customer service and back-end hosting through the Real Broadcast Network. With the managed subscription service, content companies have the ability to drum up revenue through pay-per-view, rental or subscription models, Real said.

A handful of companies have already adopted the service, including Sony Pictures Digital Entertainment Inc. which is launching Soap City Radio through its SoapCity.com property, offering soap opera fans on-demand audio episodes streamed over the Internet, Real said.

The company did not immediately disclose pricing for the managed subscription service.

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