New Atom platform will cut off graphics players says Intel

Third party chip providers can now only differentiate on the I/O part

Intel's next generation Atom platform, code-named Pine Trail, will ease out graphics chip makers like Nvidia from designing graphic chips around the Atom processor, the company said Tuesday

Pine Trail is scheduled to start shipping from Intel in the second half of this year, and like the earlier Atom platform is designed for small, low-cost laptops and desktops, known as netbooks and nettops. The Pineview CPU chip in the new platform integrates graphics and memory controller with the processor core, thus cutting down the number of chips to two from three for the earlier Atom platform for netbooks and nettops.

The I/O (input-output) continues as a separate chip, and is code-named Tiger Point.The opportunities for third-party differentiation and integration now exist only on the I/O (input-output) portion of the platform, said Sujan Kamran, regional marketing manager at Intel Asia Pacific, in a conference call.

Nvidia said in December that its Ion platform brought together the Atom chip with a GeForce 9400 graphics chip to deliver better graphics, and full-spec 1080p high definition video. Asked if the move to integrate graphics with the processor could attract anti-trust regulations, Kamran said that there is a growing trend for increased integration on chips of subsystems such as graphics and I/O elements.

The new platform is the most optimized for targeted users, providing reduced power, higher performance, and a lower platform bill-of-materials (BOM) than its earlier platform, Kamran added.Intel did not however disclose numbers on the performance and power improvements from the new platform.

There is opportunity for third-party devices to connect to Intel's other products, Kamran said.

Intel has close to 300 design wins around the Atom processor for netbooks and nettops. The company expects a strong year ahead for Nettops, with broad adoption of the devices likely. Netbooks are still a growth driver, as large markets are still under-served, Kamran said.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags pineviewintel atomnvidiapine trailintelnetbooks

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?