Nokia opens the door to its Ovi mobile apps store

The launch is marred by performance problems

Nokia's Ovi.com app store includes games

Nokia's Ovi.com app store includes games

Nokia has opened the Ovi Store, where owners of around 50 different Nokia devices can download applications, games, videos and podcasts.

The store consolidates existing services, including Download!, MOSH and WidSets into a one-stop-shop for free and paid content.

The store offers 20,000 different items, and can be accessed by around 50 million Nokia device owners, the company said.

Store visitors can choose to view all items, or only those compatible with their phone. Users can access the store via the mobile phone browser, the PC browser or a mobile client.

The mobile client is available on a number S60 and S40 devices in Australia, Germany, Ireland, Italy, Russia, Singapore, Spain, the U.K. and the U.S., according to a spokesman at Nokia. These countries - except for the U.S. - also offer support for operator billing. In the rest of the world users pay using credit cards.

Some U.S. consumers will get operator billing when mobile operator AT&T start to offer integrated support for the Ovi store later this year, Nokia said.

The key challenges for Nokia will be making consumers aware of the store, and generating developer interest: both will require significant advertising, according to Ben Wood of analyst firm CCS Insight.

The opening of the store is a step in the right direction for Nokia, allowing it to compete with Apple's iPhone App Store and Research In Motion's BlackBerry App World, Wood said.

But the first day of business has turned out to be a nightmare for Nokia. The company wasn't ready for the number of users that have tried to access the store. Shortly after the launch, users started experiencing performance issues when accessing store.ovi.com and store.ovi.mobi, according to the Ovi blog.

To improve performance it started adding servers, which has resulted in intermittent performance improvements, the Ovi blog said.

The situation is made worse by the fact that the users who are accessing the site today are early adopters and bloggers who educate and influence the market, according to Wood.

They could have been a marketing vehicle for Nokia, but bad publicity from them will now make it harder for Nokia to compete with existing application stores, according to Wood.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags mobile applicationsNokiaapp storeovi

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?