Autonomy tool analyzes data from Facebook, social networks

New software combines search technology with Interwoven's content-management system

Autonomy is giving businesses a way to analyze and react to discussion of their products and services on social media sites.

The new Autonomy Interwoven Social Media Analysis tool -- a combination of Autonomy's technology and software from its purchase of Interwoven in March -- allows companies to crawl social-networking sites like Facebook for relevant information about products, analyze that information and store it in a repository that links directly to their Interwoven content-management system, said Autonomy spokesman Randy Cairns.

Companies can look at a dashboard in their content-management system that provides "visual information on the context of the chatter" about a company's product, he said, letting them know if it is positive or negative.

Web strategists and marketing professionals can then respond to that sentiment by, for example, setting a new marketing campaign to be pushed out on a Web site through the content-management system if the general social feeling about a product hits a certain threshold, Cairns said.

Social Media Analysis combines features of Autonomy's Intelligent Data Operating Layer (IDOL) product with Interwoven's content-management software and adds new connector technology to link the products, he added.

Autonomy, based in the U.K., is known mostly as an enterprise-search software, but also offers a set of tools for online marketers as well as other software.

Its purchase of Interwoven earlier this year added a raft of content-management software to its portfolio, and the company is working to combine that with its own technology to provide new tools to customers.

Using social networks to better target online marketing and advertising campaigns is certainly a growing concern among online marketing professionals, said Suresh Vittal, a senior analyst with Forrester Research.

"Marketers recognize that word of month and social conversations are happening today," he said. "There is recognition that consumers control the conversations around the brand, and it behooves them to listen to this conversation."

Autonomy is certainly not the only company trying to help themselves get a better listen -- others are Nielsen Buzzmetrics, Visible Technologies and TNS Symphony, Vittal said.

However, Autonomy's IDOL platform has a slight edge over other competitors because its search capabilities extend to video, he said.

Autonomy's IDOL technology also provides semantic search capability, which attempts to understand the relationship between the meaning of words rather than simply search for keywords, which also differentiates any new tools powered by it, he added.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags social networkingdata analysisFacebook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Elizabeth Montalbano

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?