Microsoft Bing goes live: So what?

It is not that I dislike Bing, so much as I just couldn't care less.

Now that its available, my first experiences with Microsoft Bing lead me to a simple, inescapable conclusion, "So what?" I had imagined that something as widely hyped as Bing would be a life-changing experience. It wasn't. Not even close.

It is not that I dislike Bing, so much as I just couldn't care less.

If something really must be an order of magnitude better to convince happy users of another product to switch, then Bing, launched days early as a "preview" is no threat to Google.

Actually, Microsoft calls Bing a "decision engine," which is appropriate since running a dozen of my recent searches on the service helped me make a quick decision: I like Google more.

Why?

1.   Bing is strikingly Google-like. My test searches were not chosen to show-off differences that supposedly exist between the two, just things I have recently searched for on Google. Several of them didn't even generate a Bing-generated list of related searches, one of Bing's supposedly important new features.

2.   The search results themselves were not strikingly better than what Google generated.

3.   The opening page is just, well, strange. It consists of an image of hot air balloons. Mouse over the image and boxes show up, with pointers to searches related to the image. As though I cared.

4.   Google was a stupid name that eventually grew on me. Bing seems to be trying too hard to become a verb.

I understand that all these reasons are vague to the point of being a tad lame, but that's how Bing leaves me feeling. There's nothing wrong with Bing, so much as there's nothing that makes me feel I've got to have it. Or even want to use it again.On good thing about Bing: At present, there is less advertising on search result pages. My bet is Microsoft very much wants that to change, but for now Bing pages are nicely uncluttered. That's true throughout the site, as if Microsoft broadly decided that the less information on a page, the better.

So, if Google's crowded pages are bothering you, try Bing. Otherwise, try Bing anyway and if you find something that really turns you on, drop me a note. I'd like to be excited about Bing and feel like maybe I've missed what the excitement is supposed to be about.

New product excitement is supposed to be much easier to find.

David Coursey tweets as dcoursey. E-mail him at www.coursey.com/contacts. He does not expect to be "Binging" very much.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Googlesearch enginesbing

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

David Coursey

PC World (US online)
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?