Digg users can now vote on both ads and news

Ads that win the approval of site users will cost advertisers less to run, the company says

Social news site Digg is introducing an advertisement platform that will allow its users to vote advertisements up and down as they now do with news stories.

Advertisements under the new Digg Ads program will appear with the news stories in the main news flow on Digg.com, and will also have the same "look and feel" as the news stories, said Mike Maser, Digg's chief strategy officer, in a blog post on the company's Web site.

The advertisements will however be clearly identified as sponsored content, Digg said.

Marketers will now get real-time feedback on the performance of their advertising messages, Digg said.

The more an advertisement is approved, or "dugg" in Digg terminology, the less the advertiser will have to pay, Maser said.

Users can also "bury" the advertisements they don't like, and the more an ad is buried, the more the advertiser is charged, pricing it out of the system, according to Maser.

Digg plans to launch the new advertisement program in beta over the next few months with several partners, including Intel and Electronic Arts. Meanwhile, the company plans to continue its current relationship with Microsoft for selling advertising on its site.

The site attracts about 36 million unique visitors a month, according to Digg.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediadigg

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?