Sony Ericsson goes green with two new phones

Phone casing made from a minimum of 50 percent recycled plastics

By using electronic manuals, smaller packaging, recycled plastics and a low-power charger Sony Ericsson aims to make its mobile phones more environmentally friendly, it said on Thursday.

Pioneering the push are two new mobile phones: the C901 GreenHeart and the Naite. The C901 GreenHeart phone casing is made from a minimum of 50 percent recycled plastics and is colored with water-based paint. It saves power by using a light sensor to change the brightness of the display according to the surrounding environment.

It also comes with an electronic manual and more compact packaging. Compared to the C902, which was introduced last year, every phone is shipped with 500 grams less paper, according to Mats Pellbäck-Scharp, head of sustainability at Sony Ericsson.

The Naite is also made from recycled plastics, and comes with an electronic manual and more compact packaging. It ships with the EP300 GreenHeart low-power charger, which uses 30 milliwatt. The industry average is 200 milliwatt, according to Sony Ericsson.

The C901 GreenHeart will ship during the second quarter and the Naite during the third quarter. No pricing has been announced.

Next Sony Ericsson will migrate features from the C901 GreenHeart and the Naite into the wider portfolio. First up is using electronic manuals and more compact packaging for most models introduced during the second half of 2009, according to Pellbäck-Scharp.

Using more environmentally friendly packaging could come back and haunt Sony Ericsson, according to Tom Byrd, analyst at CCS Insight. If it doesn't manage to communicate the environmental angle to customers it runs the risk of just looking cheap, he said.

Sony Ericsson is also accelerating its take-back recycling program. The company aims to collect one million phones annually from its own system from 2011 onwards, making it easy for consumers to recycle by providing more locations and information about the process. Currently, it collects about 100,000 phones, according to Pellbäck-Scharp.

Sony Ericsson is far from the only vendor that wants to come off as being the most environmentally friendly mobile provider.

All of the top five vendors -- Nokia, Samsung, LG, Motorola and Sony Ericsson -- have made the strategic decision to go green. The reason is that there is a growing demand for green products among consumers, and being seen as the greenest vendor could give a competitive edge, according to Byrd. However, very few customers would currently pick a greener product over a cheaper one, he said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags powerSony Ericssonmobile phonesenergy efficiencygreen IT

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?