YouTube drives video viewing to record month

The popular Google site served up 6.8 billion videos in April, up 15 percent from the previous month

Despite YouTube receiving record traffic numbers, marketers remain skeptical about advertising on the site.

Despite YouTube receiving record traffic numbers, marketers remain skeptical about advertising on the site.

People in the U.S. viewed a record 16.8 billion videos online in April, a 16 percent increase over March, due in large part to a "surge" in usage at YouTube, according to comScore.

Google sites again ranked first with 6.8 billion videos viewed, for a commanding 41 percent of the market and a 15 percent increase compared with March. More than 99 percent of Google sites' videos are viewed at YouTube, comScore said Thursday.

News Corp.'s Fox Interactive Media, which includes MySpace, came in a distant second with 513 million videos, or 3.1 percent of the total. Hulu, co-owned by NBC Universal, News Corp. and Providence Equity Partners, ranked third with 397 million videos, or 2.4 percent. Yahoo sites, in fourth place, had 355 million videos, or 2.1 percent of the pie.

Rounding out the top 10, each with less than 2 percent share, were Viacom, Microsoft sites, Turner Network, CBS Interactive, Disney Online and AOL.

In terms of unique viewers, almost 152 million people watched an average of 111 videos, or 6.4 hours, each in April. Google sites -- again, mostly YouTube -- attracted a record 107.9 million unique viewers, followed by Fox Interactive Media with 58.8 million, Yahoo sites with 45.4 million and Hulu with 40.1 million. The duration of the average video watched in April was 3.5 minutes.

Video sites come in different flavours. For example, YouTube is still primarily a place for people to post and share amateur videos, while Hulu is focused on commercial, professional content, like TV shows and full-length movies. Yahoo's strategy is to weave videos into its various sites and services, to enrich them in their particular contexts, and not necessarily to provide stand-alone clips. Other sites fall somewhere in the middle, with a mix of these approaches.

Although YouTube draws by far the most viewers, Google has struggled to generate advertising revenue on a par with the site's massive popularity, because big marketers remain skeptical about promoting their brands alongside amateur videos of questionable quality and taste. For this reason, the jury is still out on whether Google overpaid for YouTube when it acquired the site for US$1.65 billion in October 2006.

On the other hand, Hulu, despite its smaller user base, seems to be succeeding in attracting big advertisers who feel more comfortable with its professionally produced content and its tight control over the content featured.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?