Apple should cut price of iPod touch too

With Monday's announcement that the iPhone 3G will now cost only US$99, Apple should lower the price of the iPod touch, an excellent portable media player that suddenly seems ultra-pricey.

With Monday's announcement that the iPhone 3G will now cost only $99, Apple should lower the price of the iPod touch, an excellent portable media player that suddenly seems ultra-pricey.

The touch currently comes in three configurations: 8GB ($229); 16GB ($299); and 32GB ($399). Sure, it does all sorts of fun stuff, including music, games, videos, and slideshows. But so does the iPhone 3G (8GB), which adds a 2-megapixel digital camera and costs only $99.

At its affordable price point, the iPhone 3G is suddenly a very appealing alternative to the iPod touch and other portable media players. To get the $99 deal, of course, iPhone 3G buyers must sign a two-year deal with AT&T Wireless, which costs around $75 a month plus taxes. So, yeah, there's a catch. A big one.

Still, the price gap between the iPhone 3G and iPod Touch is out of whack. When the 3G model was $199, the 8GB touch seemed reasonable at $229. Now it's a luxury item that may not resonate with shoppers seeking the best value.

If you don't believe me, consider Microsoft's "Laptop Hunters" ads that focus on value perceptions of Macs vs. Windows PCs. They appear to be working in Microsoft's favor, according to some reports.

So what sounds reasonable? That's for Apple to decide, although $149 for the 8GB touch sounds appealing.

Another good reason for a lower-cost touch: Microsoft's Zune HD, a portable media player that promises high-def video output, a sharp OLED display, and music streaming via Wi-Fi, is coming soon. Zune HD is designed to one-up the iPod touch, which no doubt will get a makeover in the very near future.

An iPod price cut now might help steal away some of Zune's summer buzz.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Appleipod touchwwdciPhone 3G S

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeff Bertolucci

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?