PC World continues strong circulation growth at the expense of its competitors

PC World continues to hold the title of Australia's fastest growing computer magazine, increasing its Australian circulation by 9.3% or 5172 copies in the last 12 months.

In a static market, PC World's continued growth has been at the expense of all other computer magazines that have either lost circulation or had minimal growth during the same period, as well as in the last six-month audit period. PC World is also the only magazine that can lay claim to 21 consecutive periods of ABC audit growth.

Source: ABC December 2000
Publication Australian Circulation December 2000 Total Circulation (incl. NZ and other) December 2000 Australian Circulation Growth from ABC December 1999 %Growth Australian Circulation from ABC December 1999
Australian PC World 60, 233 60,272 +5172 +9.3%
Australian PC Authority 46,782 52,696 -3907 -7.7%
Australian Personal Computer 68,057 70,220 -4601 -6.3%
PC User 60,728 62,606 +947 1.5%
PC MagazineFigures not received by the ABC at press time

.ADVERTISING LEADER

Over the last six months PC World has carried more advertisements than its competitors. PC World leads the page count during this quarter with a 25.1% market share (Source: AC Nielson Ad Ex).

"PC World continues to attract new readers and advertisers from its competitors, and in the next six months will provide advertisers with the best return on their investment," said Mike Udabage, Vice President of IDG's PC Division.

AWARD WINNING PUBLICATION

The continued circulation growth follows a successful year in which PC World picked up two of the top awards at the annual ABP Bell Awards for Excellence. IDG's PC World received the major award, "Best Specialist Magazine of the Year". PC World's Web site was also named as "Electronic Editorial Product of the Year".

In addition, PC World was highly commended in the categories of "Best Product Information Series", "Best Case Studies Series" and "Best Analytical Writing" for its series to get small businesses online, eComWorld.

PC World's Scott Mendham - author of special reports on File Sharing, Cashing in on your Web site's success, and the lively Alt.net column - was highly commended as "Best Newcomer to Journalism".

QUALITY AND INNOVATION

The last 12 months has been an extremely successful period in the 18-year history of PC World. During the last year on year audit period PC World has implemented the following major initiatives:

December 2000: HelpScreen.com.au launchedThe launch of PC World's new online initiative, HelpScreen - a Web-hosted, e-mail-enabled question and answer service - received a strong and enthusiastic response from PC World readers.

"Building on the popular HelpScreen section of the magazine, our online initiative allows registered HelpScreen users to ask questions of PC World editorial staff and other readers through the site," said Amanda Conroy, Editor of Australian PC World. "Readers are enthusiastically participating in the forum style service, which is also expanding the PC World community online."

June 2000: eComWorld launched

eComWorld is PC World's initiative to help small and medium businesses join the online economy. eComWorld is a stage-by-stage guide that appears in PC World each month.

April 2000: LinuxWorld.com.au launched

LinuxWorld.com.au focuses on the continually strengthening Linux and open source market. LinuxWorld.com.au is integrated with PC World through a dedicated section in each issue of the magazine, Linux and open source software on the LinuxWorld.com.au section of the cover CD-ROM and LinuxWorld.com.au content on the PC World Web site.

Plus: PC World Linux Minibook launched January 2001In addition to innovation in PC World, the PC World and LinuxWorld.com.au team launched the Linux Minibook in 2001. Bundling 4 Linux CDs, including turbolinux 6.1 and RedHat 7.0, this 128-page MiniBook is the ultimate guide to Linux, with everything a user needs to install and use this OS.

FOR FURTHER INFORMATION CONTACT:

Mike Udabage, Vice President PC DivisionPhone: 02 9902 2774; Email: mike_udabage@idg.com.auAmanda Conroy, Editor Australian PC WorldPhone: 02 9902 2781; Email: amanda_conroy@idg.com.auPC World BackgroundAustralian PC World was launched in 1984 and is part of IDG's global PC World product line, which is published in 63 different countries.

Australian PC World has now had 21 consecutive periods of ABC growth: Current circulation is 60,272 (December 2000).

Australian PC World is also part of the PC World Online global network which has: 3.5 million visits per month, 40 million ad views per month and 13 million page views per month.

Australian PC World is a division of IDG, the world 's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 books. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.

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