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WD® adds 2 TB Hard Drives to Meet Demands for Today's AV/Surveillance Markets

  • 02 June, 2009 13:00

<p><em>WD AV-GP Hard Drives with WD GreenPower Technology™ Provide Cooler,
Quieter Operation with Lower Power Consumption</em><br/>
<br/>
<strong>Sydney, Australia</strong> - <strong>June 02, 2009</strong> - As demand
for higher capacity storage continues to increase due to large video applications,
including high-definition video, WD® today expanded its WD AV-GP line of hard
drives to include a 2 TB capacity, the industry’s largest available drive
to-date. WD AV-GP hard drives with WD GreenPower Technology™ provide cooler
and quieter operation and lower power consumption.<br/>
<br/>
Designed to withstand the stringent environment of the surveillance and security
markets, the WD AV-GP line of hard drives for audio and video applications reduces
power consumption by as much as 40 percent over standard drives in their respective
classes. The new WD AV-GP 2 TB hard drive is perfect for applications such as
DVRs (digital video recorders), media centers, media servers, as well as surveillance
video recording that demand a higher capacity hard drive and exceptional reliability.<br/>
<br/>
“Our consumer electronics customers require hard drives that consume less
power, generate less heat and operate quietly,” said Jim Welsh, senior vice
president and general manager of WD’s branded products and consumer electronics
groups. “Audio and video recording applications, such as DVRs, media servers,
media centers and mainstream surveillance systems, often demand 24x7 operation
from hard drives. Our drives meet the demanding requirements of these markets
including higher reliability, universal compatibility, low power consumption and
the ability to simultaneously record multiple audio and/or high-definition video
streams.”<br/>
<br/>
<strong>AV Intelligent Drive Technology</strong><br/>
<strong><br/>
Following are several features of the WD AV-GP line of hard drives:</strong><br/>
Long-term Reliability - Designed to last in high-temperature always-on streaming
digital audio/video environments such as PVR/DVR recorders and surveillance video
recorders. <br/>
Quiet - Noise levels have been minimized to less than one sone - virtually below
the threshold of human hearing.<br/>
Reduced Power Consumption - With the combination of WD's IntelliSeek™, IntelliPark™,
and IntelliPower™ technologies, WD has reduced power consumption by up to
40 percent compared to competitors' drives.<br/>
IntelliPark - Delivers lower power consumption by automatically unloading the
heads during idle to reduce aerodynamic drag. IntelliPark improves non-operating
shock characteristics, providing enhanced robustness in environments where excessive
transportation and handling occurs.<br/>
Compatible - Tested for compatibility in a broad range of AV products including
set-top boxes, DVD recorders and mainstream surveillance systems.<br/>
SilkStream™ - Optimized for smooth, continuous digital video playback of
up to 12 simultaneous HD streams. SilkStream is compatible with the ATA streaming
command set so CE customers can use standard streaming management and error recovery
options. <br/>
Preemptive Wear Leveling (PWL) - The drive arm frequently sweeps across the disk
to reduce uneven wear on the drive surface common to audio video streaming applications.<br/>
<br/>
<strong>Product and Pricing Summary</strong><br/>
Manufacturer: Western Digital<br/>
Product Name: WD AV-GP 2 TB (model WD20EVDS)<br/>
RRP for 2 TB : AU$388, NZ$438<br/>
Website: <a href="#">http://www.westerndigital.com</a><br/>
Product link and Photos: <a href="#">http://www.wdc.com/en/products/Products.asp?DriveID=615</a><br/>
Australian Distributors: Achieva and Westan<br/>
New Zealand Distributors: VST, Ingram Micro NZ, Synnex NZ <br/>
Availability: Now<br/>
High Resolution Image: <a href="#">http://www.gapmarketing.com.au/press_images/WD/AV-GP_photo.zip</a><br/>
<br/>
<strong>About WD</strong><br/>
<font size="2">WD, one of the storage industry's pioneers and long-time leaders,
provides products and services for people and organizations that collect, manage
and use digital information. The company produces reliable, high-performance hard
drives and solid state storage that keep users' data accessible and secure from
loss. WD applies its storage expertise to consumer products for external, portable
and shared storage products.<br/>
WD was founded in 1970. The company's storage products are marketed to leading
systems manufacturers, selected resellers and retailers under the Western Digital
and WD brand names. Visit the Investor section of the company's Web site (www.westerndigital.com)
to access a variety of financial and investor information.<br/>
<br/>
Western Digital, WD, and the WD logo are registered trademarks in the U.S. and
other countries; and IntelliPower, IntelliSeek, IntelliPark, WD GreenPower Technology,
and SilkStream are trademarks of Western Digital Technologies, Inc. All other
brand and product names mentioned herein are the property of their respective
owner. As used for storage capacity, one megabyte (MB) = one million bytes, one
gigabyte (GB) = one billion bytes, and one terabyte (TB) = one trillion bytes.
Total accessible capacity varies depending on operating environment.</font><br/>
<br/>
<strong>PR CONTACT</strong><br/>
Renato Catalan<br/>
Gap Marketing and Management Pty Ltd<br/>
Website: <a href="#">www.gapmarketing.com.au</a></p>
<p><br/></p>

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