HP targets the cloud with new hardware

HP offers complete cloud computing package for businesses

HP has designed a new portfolio of hardware, software, and services, aimed at reducing costs and saving resource, particularly for businesses involved in Web 2.0, cloud and high-performance computing.

Targeting business models where thousands of servers are needed, HP's Extreme Scale-Out (ExSO) portfolio make use of lighter and more modular hardware to help companies drive down costs, improve facility efficiency, and reduce time to market. According to HP, a 100,000 sq ft (9,290 sq m) data centre can save more than US$152.8 million in reduced capital expenditures and US$13.7 million in energy costs.

"Customers with scale-out business models need solutions that make every dollar, watt and square foot in the data centre count," said Stephen Bovis, vice president and general manager, industry standard servers, technology solutions group, HP Asia Pacific and Japan. "HP offers pioneering customers like these the most significant design innovation since the blade form factor, allowing them to achieve an economy of scale never before possible."

Hardware architecture

At the core of the ExSO portfolio are the HP ProLiant SL servers, which use an architecture that consolidates power and cooling infrastructure, using 28 per cent less power per server than traditional rack-based servers, resulting in a savings of up to US$4.1 million a year in energy costs.

The reductions in the metal used in the new ProLiant SL servers decreases weight by 31 per cent and reduces shipping costs, data centre floor support requirements and overall facility construction costs.

The servers also have modular configurations for rapid installation and deployment through swappable 'compute trays'. This new architecture doubles traditional density with up to 672 processor cores and 10 terabytes of capacity per 42U rack.

All these add up to reduced cost-to-scale which significantly reduces acquisition costs for customers who require thousands of server nodes, adding up to savings in capital expenditure of up to US$14.5 million in a scale-out data centre.

"Businesses built on extreme scale-out environments, such as cloud, Web 2.0 and HPC, operate at maximum transaction volume and low margins," said Michelle Bailey, research vice president, IDC. "These customers have very distinct and unique data center requirements, specifically around energy efficiency, cost and time to market. The introduction of technology solutions such as the ExSO portfolio are specifically addressing customer requirements for optimising capitol expenditures while lowering ongoing operating costs. As a result, these solutions are helping to redefine data centre economics."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags cloud computingHPserversdata centre transformation

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

IDG Online Staff

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?