Citrix CEO hails 'free' apps as way forward

We're givin' it away, says Mark Templeton.

Citrix's decision to give many of its important applications away for free makes sense in an era where business technology is becoming increasingly 'consumerised', company CEO Mark Templeton has said at his company's showcase iForum event in Edinburgh.

On the day when Citrix's new 'Dazzle' Windows app-serving web 'storefront' officially became available as a free download, Templeton was in reflective mood while claiming not to be fazed by an IT spending downturn.

"Last year it was like Driving Miss Daisy," said Templeton of the easier times of recent memory. "Now we're in a whole new movie. We are busy trying to avoid becoming like the dinosaurs." he added after reeling off a list of formidable tech companies that had once competed with IBM but were now barely remembered.

Part of Citrix's recent strategy for avoiding the same fate was to offer free applications that allowed enterprises to add useful services to the core elements from which the company could continue to charge for, such as NetScaler, Citrix's cloud-oriented C3, and application support and consulting, he said.

Free, in this instance, means Citrix Receiver, a lightweight client for receiving virtualised applications across multiple platforms such as the PC and the iPhone, the company's virtualisation client, XenClient, as well as its Techworld.com - Citrix makes XenServer free, the XenCenter management console, and now Dazzle.

The "dead idea" of standalone PC computing and the technology model it represented was a mental drag that would in time be swept away by a different model of self-service, on-demand computing.

"This is the first era that won't be named after a technology," he said. "We think there is an epic battle," he said, citing sheer inertia as the enemy of new thinking. "Inertia is low-risk [but only] in the short term."

Templeton was speaking to an iForum audience thinned from last year's attendance at the same event by a year of withering recession in the financial sector, a market segment that has generated healthy sales for Citrix's software in the past.

Though short on specifically new announcements, the company did headline the release of XenServer 5.5. Templeton promised that the next version of the XenClient would appear at an unspecified point later this year.

The company confirmed that it plans to abandon its regional iForum events held for the last decade in regional centres such as Edinburgh, holding instead a pan-European event in Berlin in October 2010 under the US 'Synergy' banner.

Such an event will not only be a cheaper one, but demonstrate the extent to which the centre of gravity in spending is now moving away from once well-moneyed sectors such as banking.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John E. Dunn

Techworld
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?