Interwoven and Landor Associates Partner to Deliver Superior Brand Management and Marketing Solutions
- 02 February, 2005 10:09
<p>Landor Becomes Global Reseller of Interwoven MediaBin Digital Asset Management Product, Integrating Proven Technology into Brand Management Systems for World-Class Clients</p>
<p>Sydney, Australia, February 2, 2005 – Interwoven, Inc. (Nasdaq: IWOV), provider of Enterprise Content Management (ECM) solutions for business, and Landor Associates, the world's most accomplished and internationally recognised branding and design consultancy, announced today that the two companies have entered into a strategic partnership in which Landor is now reselling MediaBin Asset Server™, Interwoven’s proven Digital Asset Management (DAM) product, as a component of many Landor Brand Management and Marketing systems. The partnership between Interwoven and Landor addresses a growing need to seamlessly deliver state-of-the-art ECM technology combined with world-class brand marketing expertise.</p>
<p>Landor’s Brand Management and Marketing systems provide clients with instant access and control over virtually any branding situation or promotional opportunity. Cost-efficient, flexible and always current, these systems simplify the process of visual asset development and classification, enabling clients to manage a brand consistently in every medium. By employing the unique transformation capabilities of Interwoven MediaBin, Landor can provide a new level of targeting and visual personalisation for clients’ brand marketing campaigns.
Under the terms of the agreement, Landor has become a worldwide Value Added Reseller (VAR) for Interwoven’s MediaBin product line. Landor is integrating Interwoven MediaBin software into Brand Management solutions that quickly and efficiently support any form of branding expression including: packaging, advertising, promotional items, websites, signage, business cards, brochures, vehicles, or retail environments.</p>
<p>“Building and maintaining brands that break away from their competition is the primary goal at Landor,” said Brad Scott, director of digital branding at Landor Associates. “To help our clients achieve this goal, we saw an opportunity to integrate the Interwoven MediaBin technology into the existing systems that we develop for the management of our clients’ brands. It’s this management that ensures the long-term viability of the brand itself.”</p>
<p>“Interwoven places the highest value on our partnership with Landor and their ability to help our customers create brands that are more innovative, progressive and dynamic than their competitors,” said Bob Estes, vice president of marketing solutions at Interwoven. “Landor brings together complete solutions around our best-in-class DAM technology by delivering the expertise, process and services clients need to create and maintain world-class brands.”</p>
<p>Interwoven’s MediaBin Asset Server software is the leading DAM solution chosen by marketing organisations to control, distribute and publish the thousands of digital assets used to promote their products and brands. With MediaBin Asset Server, marketing teams can provide their global sales force and business partners with instant, self-service access to approved, up-to-date marketing content including: photographs, logos, audio and video items, datasheets, ads, presentations, and documents. As a result, companies can speed time-to-market for fully brand-compliant product launches and marketing campaigns, while realising a broad range of operational efficiencies and cost savings.</p>
<p>Landor Associates is one of the world's leading branding and design consultancies with more than 20 offices worldwide, including Hong Kong, Singapore, Tokyo and Sydney in the Asia-Pacific region.</p>
<p>Founded in 1941, Landor pioneered many of the research, design and brand consulting methods that are now standard in the global branding industry. We take a holistic approach to brand creation and management using strategic insight, brand valuation, research, internal branding, design, naming and packaging, as well as environmental and digital branding to help companies build extraordinary brands and communicate with their audiences more effectively.</p>
<p>Landor's clients include some of the world's most powerful brands, such as Coca-Cola, BP, FedEx, GE, Hyatt Hotels, Levi's, Lucent Technologies, Netscape and Microsoft. In Asia Pacific, Landor's client list includes, Singapore Airlines, Cathay Pacific, SingTel, LG Group, Singapore Exchange, Hang Seng Bank, DBS Bank, Singapore Technologies, Proton, Hong Kong Telecom to name a few.</p>
<p>For further information, please visit the Landor Web site at www.landor.com</p>
<p>Interwoven, Inc., provider of Enterprise Content Management solutions for business, enables organisations to unify people, content and processes to minimise business risk, accelerate time-to-value and sustain lower total cost of ownership. Interwoven delivers deep industry-specific solutions which reduce business process cycle time from initial collaboration through design, production, sales, marketing, legal review, IT and service. Interwoven leads the industry with a service-oriented architecture today and easy-to-use, best-in-class components and solutions. Today, 3,200 enterprises, law firms and professional services organisations worldwide are Interwoven customers including British Telecom, Ford, Freshfields Bruckhaus Deringer, General Motors, Jones Day, Motorola and Yamaha. Interwoven is headquartered in Sunnyvale, Calif., with offices around the world. For more information visit www.interwoven.com.</p>
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