Amazon subsidiary buys mobile marketing company

A9 acquired SnapTell, the company that delivers information to people who take photos of products with their cell phones

Amazon search subsidiary A9 has acquired SnapTell, a company that lets mobile users take photos of products or advertisements to get special deals or more information.

The companies did not disclose the value of the deal, announced on Tuesday.

SnapTell end-users, such as those who download the application to their iPhone or Android device, use their phone cameras to take a photo of an advertisement or a product, like a book or CD.

The user then sends the photo to SnapTell, which returns various kinds of information, depending on the marketing campaign designed by the company selling the product.

One example of a recent campaign came from the makers of the weight-loss pill Alli. Phone users could take a picture of the Alli logo or of singer Wynonna Judd's tour bus for a chance to win tickets to a Judd concert.

Another campaign let readers of Wired magazine snap a photo of an advertisement for the TV program "Storm Chasers" to receive a video clip sent to their phones.

SnapTell also has a database of "millions" of pictures of DVD, CD, book and video game covers. When end-users snap a photo of a cover and send it to SnapTell, they get information back about prices for the product at stores.

But apparently end-users want to go one step further.

"One of the most heard requests was how we could integrate better with Amazon's fabulous shopping experience," SnapTell wrote in a blog post about the acquisition.

"We should be able to do so pretty well now."

Amazon created A9 in 2003 to develop search technologies, including Search Inside The Book, which lets users search for a book by character names or even obscure phrases.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags amazonmobile marketingA9

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Bitdefender 2019

Bitdefender solutions stop attacks before they even begin! Get cybersecurity that 500 MILLION users already have and trust.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?