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European Alpine Ski Company Lifts Customer Experience with Portrait Campaign Manager

SkiStar sees significant increase in up-sell and cross-sell through early consumer travel bookings and strengthened customer loyalty
  • 19 June, 2009 15:59

<p>Portrait Software and partner Releye AB today announced that SkiStar has achieved early success following implementation of Portrait Campaign Manager software and professional services from Releye AB, respectively. SkiStar, the largest owner and operator of alpine ski destinations in Sweden and Norway, is now delivering highly personalized, targeted and automated multi-channel customer communications to improve its customer experience and increase the number of skiers headed to its slopes.</p>
<p>Portrait Campaign Manager enables SkiStar to deepen the customer relationship through highly relevant, timely and individualized communication and offers, irrespective of which destination they choose or which channel they use, e.g. SMS, web, mobile phones, email, direct mail or in-person. Additionally, SkiStar will more effectively manage visitor numbers at each destination through personalized incentive offers that will drive skiers to specific destinations.</p>
<p>SkiStar currently claims 41% of the Scandinavian ski-pass market, running five of the region’s most popular ski destinations. The company has experienced rapid growth in recent years with the acquisition of several destinations in Sweden and Norway. SkiStar’s vision for its newly formed family of alpine ski destinations is to create memorable winter experiences for its 2 million+ annual visitors.
To realize this vision, SkiStar decided to review its customer data and marketing programs across all five destinations. SkiStar selected Portrait Software to create a process for closely managing customer data and subsequently understanding the individual lifecycles of its customers. Through this, SkiStar aims to develop and deploy customer programs that understand individual skier behaviors and preferences, and that strengthen the SkiStar brand across the five destinations.</p>
<p>“SkiStar is committed to creating the ultimate ski experience,” said Mathias Lindstrom, head of marketing &amp; sales, SkiStar. ”Portrait Software’s automated marketing solutions are providing the marketing infrastructure that enables us to target the right offer to the right customer at the right time. Our ability to understand and act upon our customers’ interests and preferences will make their ski experiences more exciting and rewarding. In turn, applying this level of intelligence and personalization to our marketing organization will ultimately create loyalty and help us to become the Alpine ski destination of choice”</p>
<p>Nearly 100 organizations globally, from a variety of industry sectors, have purchased Portrait Campaign Manager. Strategically important to today’s economic climate, Portrait Campaign Manager supports creative and compelling campaigns to address customer acquisition, loyalty, customer retention and cross-sell; converting traditional marketing campaigns into powerful customer dialogs.
“SkiStar is visionary in its decision to apply sophisticated techniques and technologies to improve the ski customer experience and create a multi-destination marketing program,” said Mark Smith, executive vice president, Portrait Software. “In a downturn economy marketers are tasked with achieving more with less resources; Portrait Campaign Manager enables companies like SkiStar to tackle complex, decentralized campaigns and turn them into highly organized, efficient and profitable marketing programs.”</p>
<p>About Portrait Software</p>
<p>Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers. The Portrait suite seamlessly integrates the world's most advanced customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to drive real time customer interactions that communicate precisely the right message through the right channel, at the right time.</p>
<p>Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include Merrill Lynch, Lloyds Banking Group, US Bank, Nationwide Building Society, T-Mobile, Telenor, Fingerhut, Bank of Ireland, Bank of Tokyo and Fiserv Bank Solutions.</p>
<p>For more information on Portrait Software, please visit: www.portraitsoftware.com</p>
<p>About SkiStar</p>
<p>SkiStar is listed on OMX Mid Cap Stockholm. The Group owns and operates alpine destinations in Sälen, Åre and Vemdalen in Sweden, and Hemsedal and Trysil in Norway. The Company’s market share of ski-pass sales in Scandinavia amounts to 43%.</p>
<p>The core business is alpine skiing, with a focus on the guest’s overall skiing experience. Operations are divided into two business areas: Destinations, which consists of skiing, accommodation services, ski school and ski rentals, as well as Property, which includes construction and development.</p>
<p>SkiStar’s vision is to create memorable winter experiences as the leading operator of European alpine destinations
For more information on SkiStar, please visit www.skistar.com</p>
<p>About Releye</p>
<p>Releye is a CRM and Business Intelligence consultancy firm based in Sweden. Releye´s mission is to deliver outstanding and innovative services to sales-, marketing- and customer service organizations.
Our business areas are CRM, Marketing Automation and Business Intelligence. We are Microsoft Gold Partner. You will find business consultants, project managers, technical consultants, IT architects, and system-and software developers at Releye.</p>
<p>For more information on Releye, please visit www.releye.se</p>

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