Ads come to mobile apps, thanks to Google

The search giant is expanding a trial program that lets developers place ads in iPhone and Android applications

IPhone and Android users may increasingly see ads appear in their phone applications, now that Google is expanding its advertising program for mobile applications.

Google has already been trialing its AdSense for Mobile Applications offering with a very small number of developers including Urbanspoon, Shazam, Sega and Backgrounds.

On Wednesday it announced that the service is now in beta, so more developers can start using it.

It's not open to all application developers though. Android and iPhone developers must have a minimum of 100,000 daily pageviews, offer their applications for free, be ready to implement the program right away and agree to participate for at least three months in order to be considered for the beta.

The program could accept developers who don't meet those criteria in the future, so Google encouraged anyone to apply.

In a short video on Google's blog, Urbanspoon said that the trial of the service has gone well. Urbanspoon, which helps users find restaurants, was looking to include ads that users find helpful, Howard Steinberg, director of business development for the company said.

"What we are looking for again is the ability to target via keywords, via geography and to allow the user to look at the whole application as one and not say, 'Oh, that's an ad, I'm not going to pay attention to it'," he said in the video.

Companies like Google and others including Yahoo, Microsoft and AOL that got started on the Internet or with computer software see a revenue opportunity in mobile phones, as people continue to shift toward using Internet-capable smart phones.

Google also already offers AdSense for developers of mobile Web sites and many other companies also offer mobile advertising services.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Googlemobile applicationsmobile marketinggoogle adwords

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Brand Post

PC World Evaluation Team Review - MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?