Apple approves, then bans 'Hottest Girls' in iTunes

Apple changed its mind about allowing applications with explicit content in the iPhone App Store

Apple changed its mind about allowing applications with explicit content in the iPhone App Store. After approving earlier today the first app featuring photos of nude women, Apple has now removed "Hottest Girls" from the App Store.

The rating and parental controls system introduced with the iPhone 3.0 software update opened a new door for explicit content publishers. The first one to get approved by Apple was "Hottest Girls" (US$1.99) this morning, which also got people talking about how appropriate this move was.

But Apple wasted no time, and quickly removed "Hottest Girls" from the App Store, merely hours after approving the application. The explicit content app was rated as 17+ for "Frequent/Intense Sexual Content or Nudity" and "Frequent/Intense Mature/Suggestive Themes".

Note: Other 17+ rated applications are still available from the Apple App Store at the moment, and only "Hottest Girls" seems to be blocked specifically.

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