Study: Top CEOs still shunning Twitter, Facebook

Only two Fortune 100 CEOs use Twitter, while 13 use LinkedIn professional network

CEOs at the top companies in the U.S. are dramatically disconnected from the social networking phenomenon, according to a research report released this week by UberCEO.com, an online news and discussion site that focuses on CEOs at major companies.

The study found that only two CEOs from Fortune magazine's list of the Top 100 companies have Twitter accounts and only 19 have a Facebook page. And none of the 100 CEOs were found to have a personal external blog.

"In our opinion, the top CEOs appear to be disconnected from the way their own customers are communicating," said Sharon Barclay, an UberCEO.com editor. "They're giving the impression that they're disconnected, disengaged and disinterested. No doubt, regulations such as Sarbanes Oxley and Reg-FD make CEOs cautious about communicating freely, [but] they're missing a fabulous opportunity to connect with their target audience."

The thought of a button-down type of business person twittering about his last meeting or spilling coffee on his $US500 tie while being chauffeured to work might not be all that surprising.

However, an increasing number of executives at smaller firms have taken to Twittering and are staying connected with associates and customers on their Facebook pages. Zappos.com Inc. executives, for example, credit the use of such social media outlets by employees with helping to generate significant sales growth during the current economic slide. Of the online shoe and clothing store's 1,400 employees, 450 -- including CEO Tony Hsieh -- actively use Twitter to promote the company.

Analysts have noted that there's increasing pressure on companies and their executives to use Web 2.0 tools like Facebook, Twitter and LinkedIn to stay connected with their customers and partners.

But it seems that message hasn't yet gotten to most of the top CEOs, according to UberCEO.com

In fact, only 13 of the top top 100 CEOs are members of the LinkedIn social network for business professionals. And of those 13, five were connected to just one other person on the site.

"Three CEOs stood out from the pack on LinkedIn, each having more than 80 connections," said Barclay. "However, they are all from technology companies -- Michael Dell (Dell), Gregory Spierkel (Ingram Micro) and John Chambers (Cisco)."

She added that executives might be missing an opportunity to positively influence how people view their companies.

"We're not suggesting that every CEO should participate in every aspect of social media," said Barclay. "That's a decision each CEO needs to make as part of an overall company marketing strategy. But we are recommending that every CEO examine their online image and reputation. With the public already skeptical about large corporations, CEOs can't afford to pretend that social media is not for them."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags LinkedInFacebooktwittersocial networkingCEOsUberCEO

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?