Long-awaited PC upgrade cycle coming, Gigabyte says

Hardware maker says Windows 7 is a better reason to upgrade than Windows Vista was

A long-awaited PC upgrade cycle among small and medium-sized businesses may lie just around the corner, according to an executive at a Taiwanese hardware maker.

The upgrade cycle could begin during the fourth quarter of this year as small and medium-sized companies may start replacing older computers with new ones, driven in part by demand for Windows 7, said Tony Liao, associate vice president of worldwide marketing at Gigabyte Technology, who spoke to reporters during a conference call organized by Intel.

Gigabyte is one of the world's largest PC motherboard makers and produces a range of products, including laptops and desktops, based on Intel processors and chipsets.

If the promised upgrade cycle does happen, this would be the first widespread PC upgrade to happen in "several years," Liao said, noting that hardware makers didn't see widespread PC upgrades during the transition from Windows XP to Windows Vista, which was released in January 2007.

The problem at that time was Vista.

"Windows Vista was not so popular and not so suitable, in general," Liao said, adding that by comparison Windows 7 should give users more reasons to buy a new PC.

Windows 7 is scheduled for release in October.

That forecast is good news for Intel, which held the conference call to discuss the findings of a research project carried out by Techaisle, which found that more small and medium-sized business are holding onto their computers longer before upgrading them.

Intel, which depends on sales of new computers to generate revenue, would rather see companies upgrade their computers every three years or so. In recent months, the company has tried to encourage companies to buy new PCs by warning that users who don't will suffer from higher IT maintenance costs, security breaches and more frequent hardware failures.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Windows 7

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sumner Lemon

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?