Dick Smith report says Australians keen to switch to digital radio

Seventy seven per cent of people surveyed they are likely to upgrade to digital radio in the near future

Dick Smith has released the results of an online survey that asked shoppers about their awareness of digital radio, which officially launched nationwide today. Sixty nine per cent of people polled were aware of what digital radio is; an increase of 30 percent since the last survey in April 2009. Seventy seven per cent of people surveyed said they are likely to upgrade to digital radio in the near future

Most of the people surveyed listened to their current radios for between one and two hours per day, with 54 per cent listening to the radio predominantly in the car. While 48 percent of respondents said they would consider upgrading their car stereos to support digital radio in one to two years, no DAB+ headunits are available in Australia. The Pure Highway, adds an external receiver for digital radio but cars must have a compatible audio input port or tune in to the Highway using lower-quality FM analog radio.

Cost is another barrier to upgrades, with over two thirds of consumers not willing to spend $150 or more to purchase a digital radio receiver. Current receivers on the Australian market, such as the Sangean DPR-99 and Pure ONE Classic, are priced well above $150.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags dick smith electronicsdigital radio

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?