Nielsen: Gaming and used sales boom during recession

Used games can literally double or triple their value if they're something long form

Time spent playing games and used game purchases are up, and in fact way up over the past several months, says the Nielsen Company. Citing a new study that gauged game playing and purchasing habits during the recent recession, the media audience tracker said the number of hours gamers claim to be engaged is at an "all time high," while the purchase of used games and video game rental service have both increased to "record-breaking" levels since tracking began in 2006. The conclusion? When it comes to entertainment, consumers are opting to get more from, well, more.

Anyone surprised? Used games can literally double or triple their value if they're something long form, say Dragon Quest VIII (around US$10 used) or Final Fantasy X (around $15 used). You can drop $10-$15 on a movie ticket, a watered-down drink, and a bag of oily, over-salted popcorn for a couple hours of generally trite escapism, or direct that fifteen bucks toward something that'll keep you occupied for dozens. Something you can play in the comfort of your home. Something you can start or stop at leisure. Something you're actually controlling and interacting with, as opposed to passively receiving.

Nielsen adds that new game sales have been soft for three reasons: Used-game purchases are at an all-time high, video game rentals too, and 2009's been lacking the "name" games (Halo 3, Grand Theft Auto IV) to bring in the crowds. Nielsen says awareness of new titles has dipped in 2009 to its lowest levels since 2007.

Importantly, Nielsen says it's not hardcore gamers driving up the usage averages, but mainstream gamers "playing more of the broadly appealing games" like Wii Fit, Guitar Hero and Rock Band.

For more gaming news and opinion, point your tweet-readers at twitter.com/game_on.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags gamesnielsen

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Peckham

PC World (US online)
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?