Nielsen: Gaming and used sales boom during recession

Used games can literally double or triple their value if they're something long form

Time spent playing games and used game purchases are up, and in fact way up over the past several months, says the Nielsen Company. Citing a new study that gauged game playing and purchasing habits during the recent recession, the media audience tracker said the number of hours gamers claim to be engaged is at an "all time high," while the purchase of used games and video game rental service have both increased to "record-breaking" levels since tracking began in 2006. The conclusion? When it comes to entertainment, consumers are opting to get more from, well, more.

Anyone surprised? Used games can literally double or triple their value if they're something long form, say Dragon Quest VIII (around US$10 used) or Final Fantasy X (around $15 used). You can drop $10-$15 on a movie ticket, a watered-down drink, and a bag of oily, over-salted popcorn for a couple hours of generally trite escapism, or direct that fifteen bucks toward something that'll keep you occupied for dozens. Something you can play in the comfort of your home. Something you can start or stop at leisure. Something you're actually controlling and interacting with, as opposed to passively receiving.

Nielsen adds that new game sales have been soft for three reasons: Used-game purchases are at an all-time high, video game rentals too, and 2009's been lacking the "name" games (Halo 3, Grand Theft Auto IV) to bring in the crowds. Nielsen says awareness of new titles has dipped in 2009 to its lowest levels since 2007.

Importantly, Nielsen says it's not hardcore gamers driving up the usage averages, but mainstream gamers "playing more of the broadly appealing games" like Wii Fit, Guitar Hero and Rock Band.

For more gaming news and opinion, point your tweet-readers at twitter.com/game_on.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags gamesnielsen

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Peckham

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?