Apple, Ericsson, Sun team on wireless content platform

Apple Computer Inc., L.M. Ericsson Telephone Co. and Sun Microsystems Inc. partnered to create a technology platform for delivering multimedia content such as movie clips and news programs to wireless devices, the companies announced Tuesday.

The companies plan to each focus on a certain area of the project, called the Ericsson Content Delivery Solution, with Apple using its QuickTime software for content creation and encoding, Ericsson focusing on wireless infrastructure and Sun providing hardware and software for content delivery, the companies said.

"We would be the bridge between the content generated by Apple and the edge of the (wireless) infrastructure that Ericsson builds," said Videhi Mallela, a product marketing manager with Sun.

The three companies plan to offer the hardware and software package to mobile phone network operators by the second half of this year, said Anette Jorgensen, a product marketing manager with Ericsson. The companies have not announced which network operators will use the equipment to offer services, she said.

The companies demonstrated the technology Tuesday at the QuickTime Live conference in Los Angeles, said Brian Croll product marketing manager with Apple. The companies encoded an MPEG-4 video, streamed it through a Sun server and showed it on a television with a set-top box, a PC, and a wireless gadget from Ericsson. "This is create once, stream anywhere," Croll said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Douglas F. Gray

PC World
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?