Apple, Ericsson, Sun team on wireless content platform

Apple Computer Inc., L.M. Ericsson Telephone Co. and Sun Microsystems Inc. partnered to create a technology platform for delivering multimedia content such as movie clips and news programs to wireless devices, the companies announced Tuesday.

The companies plan to each focus on a certain area of the project, called the Ericsson Content Delivery Solution, with Apple using its QuickTime software for content creation and encoding, Ericsson focusing on wireless infrastructure and Sun providing hardware and software for content delivery, the companies said.

"We would be the bridge between the content generated by Apple and the edge of the (wireless) infrastructure that Ericsson builds," said Videhi Mallela, a product marketing manager with Sun.

The three companies plan to offer the hardware and software package to mobile phone network operators by the second half of this year, said Anette Jorgensen, a product marketing manager with Ericsson. The companies have not announced which network operators will use the equipment to offer services, she said.

The companies demonstrated the technology Tuesday at the QuickTime Live conference in Los Angeles, said Brian Croll product marketing manager with Apple. The companies encoded an MPEG-4 video, streamed it through a Sun server and showed it on a television with a set-top box, a PC, and a wireless gadget from Ericsson. "This is create once, stream anywhere," Croll said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Douglas F. Gray

PC World
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?