Americans spend most online time on Facebook

Facebook becoming site that ate the Internet -- users averaged 4 hours there in June

Ever wonder what your co-worker or friend is doing online? The Nielsen Company has a pretty good idea what they're up to.

Nielsen Online reported this week that people spend more time on Facebook than any other Web site. The study also notes that 87.25 million U.S. users visited Facebook from home and work during June, and each of those spent an average of four hours, 39 minutes and 33 seconds on the site during the month.

Next in the popularity line was Yahoo and the sites and applications under its umbrella. More than 134 million U.S. users visited at least one of the Yahoo-owned sites or launched a Yahoo application during June, and they spent an average of three hours, 15 minutes and 55 seconds there.

AOL came in third with users averaging two hours, 43 minutes and 10 seconds there. Google came in fourth with two hours, 31 minutes and 8 seconds, while Microsoft came in fifth with two hours, 12 minutes and 20 seconds, according to Nielsen.

Facebook has been on quite a roll.

Early last month, Nielsen reported that Facebook saw a 700% increase from April, 2008, to April, 2009, in the time users were spending on the site.

Nielsen noted that Facebook isn't alone in its rapid rise. Twitter, though only the fifth most popular social networking site, saw users increase their time there by 3,712% over the same period.

The unexpected, for some, driver of Facebook's dramatic growth has been users who are far older than the college-age crowd that founded and built it, according to a report issued last week by iStrategyLabs.

Mirroring past reports about Facebook, iStrategyLabs data showed that while the number of Facebook's U.S. college and high school-age users declined over the past six months, its popularity among the 55-and-older crowd is booming. In fact, the number of 55-and-older Facebook users showed staggering growth -- 513.7% -- in the last six months, the digital consulting firm said.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags social networkingFacebook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?