Microsoft: our retail stores will open near Apple's

Microsoft revealed its plans to open retail stores in February

Microsoft's upcoming retail stores won't just be similar in concept to Apple's -- they'll also be similar in location. Microsoft will open its retail stores near Apple's existing locations, a company spokesperson confirms, possibly even as close as right next door in some instances.

The Microsoft Retail Store Plan

Microsoft revealed its plans to open retail stores in February. While the company claimed the move would "transform the PC and Microsoft buying experience," many had their doubts as to whether the Windows crew could really compete with Apple in the retail realm (see: "10 Ways Microsoft's Retail Stores Will Differ From Apple Stores").

Still, Microsoft moved forward, hiring a new corporate vice president to oversee the operations. The exec's first duty was to determine a strategy for store location, and it appears that goal has now been met.

"There will be scenarios where we have stores in proximity to Apple," a Microsoft spokesperson explains.

The company's chief operating officer is a bit more blunt.

"We're going to have some retail stores opened up right next door to Apple stores this fall," COO Kevin Turner stated during a Webcast conference Wednesday, according to a report published by Reuters.

The Microsoft Store Story

Other details about the Microsoft stores are still being kept under wraps. The spokesperson does say Microsoft is on track with its original plan to have the locations start opening by this coming fall.

Microsoft has been in the retail business before, by the way: The company opened an outlet in San Francisco in 1999, selling Microsoft souvenirs and software. The shop, however, shut down after several years.

Connect with JR Raphael on Twitter (@jr_raphael) or via his Web site, jrstart.com.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftApple

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

JR Raphael

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?