New apps will give iPhone Blu-ray power

You'll soon be able to control Blu-ray content right from your iPhone

You'll soon be able to control Blu-ray content right from your iPhone. Universal has announced plans to launch a new series of iPhone apps that'll interact with its Blu-ray movie releases. The apps will allow you to tap into interactive features and access other extra info stored on the Blu-ray discs.

The iPhone Blu-ray Apps

Universal's first Blu-ray app for the iPhone will be released next Tuesday, July 28, to coincide with the Blu-ray release of Fast and Furious. The app, which will be offered as a free download, will unlock a bonus section of the disc entitled "Virtual Car Garage." In it, you'll be able to use your iPhone or iPod Touch to browse through galleries of the cars used in the movie, controlling the models with your touchscreen and loading technical details about the vehicles as you go.

The Blu-ray app will use the BD-Live platform to transit data wirelessly to Internet-enabled players. Universal says the Fast and Furious release is just the tip of the iceberg, too: Future title-specific apps will offer the ability to download bonus content directly from the discs onto your iPhone or iPod for later viewing; to use the devices as fully functioning Blu-ray remotes; and to pull up facts about the cast midmovie. You'll eventually be able to connect to social networks from inside the application as well, allowing you to update your Twitter or Facebook profile while using the program.

Thus far, Universal has announced no plans for similar Blu-ray apps on any other mobile platforms.

The iPhone Blu-ray app, by the way, isn't Universal's first attempt at tying its film marketing into Apple's mobile device: The studio released a free Land of the Lost iPhone game in April to help promote this summer's Will Ferrell flick.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Appleiphone app storeblu-rayiPhoneiphone apps

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

JR Raphael

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?