Launched this year, the service extends the user advice section of the print title of the same name, using Internet technology to allow fast feedback from both PC World editorial staff and site visitors. HelpScreen (http://helpscreen.com.au) is integrated with the PC World Web site (http://pcworld.idg.com.au).
E-mail is heavily used to enhance the interactivity of the service. Users who register for the service are kept informed of the status of their questions via e-mail. For example, when a new response to a question is posted, both the respondee and the questioner are sent an e-mail with the URL of the response.
"The response by the PC World audience to this service has been phenomenal," said Amanda Conroy, Editor PC World. "HelpScreen has always been one the most popular and widely resourced sections of the magazine and CD-ROM. Now the PC World community is embracing the online initiative, with input from newbies and experienced PC users alike greatly contributing to the success of the forums."
Driven by need
HelpScreen has already become a valuable resource for PC World readers. These are just some of the comments we've received, welcoming the service:
"I have to say that PC World's HelpScreen is the best thing since sliced bread - an absolute blessing to the relative newcomer to the world of computers."
-- Jim Creber
"The problem has been solved thanks to a contributor's assistance."
-- David Messer
"Thanks for this great place to work out problems. I have already passed it on to all of my family and friends! Keep up the wonderful work." -- Amanda GuilfoyleHelpScreen statistics:
HelpScreen opens up a range of promotional opportunities to reach PC World readers. Promotion can be tied in with topic categories, and can combine Web and e-mail components.
"With the increase of HelpScreen registrations, we have seen an obvious spike in advertiser returns and click throughs," said Matt Rigney, National Advertising Manager, PC Division. "Advertising on the service allows the sponsor to convey a consistent and customised message to an audience of active PC enthusiasts."
Compaq, HelpScreen's exclusive sponsor from launch, has enjoyed exposure to this broad audience of active PC enthusiasts since last December.
As the exclusive sponsor, advertisers enjoy a two-tiered sponsorship that includes text messages and banners. Sponsors can place text messages and URL links on question or response e-mails posted from the service. The sponsor also receives a text message on the weekly summary e-mails that are requested each week. Sponsors' banner ads or buttons are placed exclusively on the Help Screen section of the PC World Web site. At its current level, PC World is on track to generate approximately 100,000 page impressions a month, making this one of the most visited areas of the PC World Web site.
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For further information contact:
Ben Gerholt: Online Director IDG CommunicationsPhone: 02 9902 2737; Email: firstname.lastname@example.orgMatt Rigney: National Advertising Manager PC DivisionPhone: 02 9902 2759; Email: email@example.comAmanda Conroy: Editor Australian PC WorldPhone: 02 9902 2781; Email: firstname.lastname@example.orgFor this and other recent PC World press releases visithttp://pcworld.idg.com.auPC World Background· Australian PC World was launched in 1984 and is part of IDG's global PC World product line, which is published in 63 different countries.
· Australian PC World has now had 21 consecutive periods of ABC growth: Current circulation is 60, 272 (December 2000).
· Australian PC World is also part of the PC World Online global network which has: 3.5 million visits per month, 40 million ad views per month and 13 million page views per month.
· Australian PC World is a division of IDG, the world 's leading IT media, research and exposition company. IDG publishes more than 290 computer magazines and newspapers and 4,000 books. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 49 offices in 42 countries worldwide. Company information is available at http://www.idg.com.