Cellnet to launch its own CE product line

Cellnet has extended plans to participate in the consumer electronics business by announcing an AV Import division designed to source, brand and market its own range of electronics goods.

Newly appointed general manager of the division, Gary Newman, said the new division would be dedicated to the traditional brown goods market. It will operate separately to the company's IT Wholesale, Cassa and Consumer Products subsidiary.

"We'll be looking to establish our own series of brands and warranty terms," he said. "Rather than being just a distributor, we want to establish our presence in the retail market with viable, CE products."

Newman said Cellnet had already finalised samples of a broad range of products, including TVs, LCD and plasma screens, DVD recorders and players and home theatre surround sound speaker and amplification systems. It was now in the process of registering several brand names. These would be made official in the coming weeks.

The AV arm was also in discussions with a national warranty provider, he said.

"The players out there are not focused on after sales," Newman said. "We plan to go out there with a good range of products that have strong after sales and customer care support."

However, the new division would not develop any IT products, he said.

"We won't be looking at any IT products where we have distribution agreements with other vendors," he said.

Although traditional Cellnet resellers would not be excluded from selling the forthcoming CE goods, Newman said it would be concentrating on issuing its products through national retailers rather than IT dealers.

The new division is the second step in Cellnet's plans to embrace the burgeoning convergence market. The distributor established a Consumer Products division in July last year as part of plans to to expand its offerings for the home entertainment market.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Nadia Cameron
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?