Cellnet to launch its own CE product line

Cellnet has extended plans to participate in the consumer electronics business by announcing an AV Import division designed to source, brand and market its own range of electronics goods.

Newly appointed general manager of the division, Gary Newman, said the new division would be dedicated to the traditional brown goods market. It will operate separately to the company's IT Wholesale, Cassa and Consumer Products subsidiary.

"We'll be looking to establish our own series of brands and warranty terms," he said. "Rather than being just a distributor, we want to establish our presence in the retail market with viable, CE products."

Newman said Cellnet had already finalised samples of a broad range of products, including TVs, LCD and plasma screens, DVD recorders and players and home theatre surround sound speaker and amplification systems. It was now in the process of registering several brand names. These would be made official in the coming weeks.

The AV arm was also in discussions with a national warranty provider, he said.

"The players out there are not focused on after sales," Newman said. "We plan to go out there with a good range of products that have strong after sales and customer care support."

However, the new division would not develop any IT products, he said.

"We won't be looking at any IT products where we have distribution agreements with other vendors," he said.

Although traditional Cellnet resellers would not be excluded from selling the forthcoming CE goods, Newman said it would be concentrating on issuing its products through national retailers rather than IT dealers.

The new division is the second step in Cellnet's plans to embrace the burgeoning convergence market. The distributor established a Consumer Products division in July last year as part of plans to to expand its offerings for the home entertainment market.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Nadia Cameron
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?