Apple's digital album plan sounds familiar

Apple's motivation for such a program would be obvious: Record companies stand to make far more money from full album sales than from single track purchases

Apple is working on a new plan to save the album, according to a report taking the Web by storm this week. The story, published Monday by the Financial Times, describes a deal involving Apple and four major record labels. It cites "people familiar with the situation" as having provided the information.

Apple and Digital Album Sales

Apple's motivation for such a program would be obvious: Record companies stand to make far more money from full album sales than from single track purchases. Right now, in the era of 99-cent song purchases, people tend to snatch up individual tracks instead of complete collections.

Still, despite the excitement the rumor's stirring up in the tech world, the idea -- said to be codenamed "Cocktail" -- may not be as innovative as it sounds. Early last year, for example, Sony BMG debuted a program called Platinum MusicPass. The program offers "complete album and bonus materials" with a full album purchase, packaging in digital booklets, videos, remixes, live tracks, and documentaries.

Compare that to the new "Cocktail" system, which is said to include interactive booklets, liner notes, photos, lyric sheets, and video clips. Aside from the fact that Apple's edition would presumably focus on Internet-based sales -- the MusicPass cards themselves are sold through physical retail stores -- the concepts sound eerily similar.

To be clear, I'm personally a fan of owning full albums, complete with artwork and all the extras. And I waste way too much time watching live videos and behind-the-scenes footage of my favorite bands. But given that programs like MusicPass, by some estimations, have seen only middling success, would "Cocktail" be any different? Would it actually motivate the digital music-buying masses to shell out the extra dough for a full-length album?

From what we're hearing thus far, I have to remain somewhat skeptical.

Connect with JR Raphael on Twitter (@jr_raphael) or via his Web site, jrstart.com.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Applemusic downloadsmusiciTunes

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

JR Raphael

PC World (US online)
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?