Brits give government Twitterers wings

British government issues 20-page guide on how to use Twitter and stay out of trouble

The British government is leaping headlong onto the Twitter bandwagon.

Government officials are encouraging departments and employees to fire up their computers and get Twittering. Neil Williams, head of corporate digital channels at the Department for Business, Innovation and Skills, posted a blog last week on the British Cabinet Web site that included a link to a 20-page guide on how to best use Twitter.

"You might think a 20-page strategy is a bit over the top for a tool like Twitter. After all, microblogging is a low-barrier to entry, low-risk and low-resource channel, relative to other corporate communication overheads like a blog or printed newsletter," wrote Williams. "I was surprised by just how much there is to say -- and quite how worth saying it is."

Williams noted in his blog post that part of the guide focuses on how to convince non-believers that there is benefit to Twittering. He also shows users how to set objectives and to guard against inappropriate use.

He said that Twitter is a good way for government employees to connect with British citizens and get feedback and questions from them.

This doesn't mark the U.K.'s first foray into using Twitter or other Web 2.0 services. The prime minister's office Twitters, along with the British Foreign and Commonwealth Office.

On the other side of the pond, the U.S. government has been diving into Web 2.0 services, like Twitter, Myspace and Facebook. The White House uses the sites to push out information about President Barack Obama's speeches, his health care plans, the H1N1 virus, and other subjects.

In March, the White House held an online town hall meeting where citizens could pose questions via the WhiteHouse.gov Web site. The online meeting attracted some 92,928 users who submitted 104,111 questions and cast 3,606,658 votes for queries they wanted answered.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags twittersocial networking

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?