Palm targets consumers, businesses with separate brands

Palm will change the way it markets its personal digital assistants (PDAs), placing its future business products under the Tungsten subbrand and its products for consumers under the Zire subbrand, it announced Monday.

No current products will be renamed, said Todd Bradley, chief executive officer of the Palm Solutions Group. Mobile professionals and students expect different things out of their PDAs, and Palm will look to make it easier for buyers to decide which type of PDA best suits their needs, Bradley said.

Tungsten products will be targeted at mobile workers and IT departments, and emphasize security and reliability while the Zire brand will focus on Palm's traditional customer base -- consumers -- with products that will be user-friendly and less expensive, he said.

The traditional Palm brand will not disappear. New consumer products will be called "Palm Zire" and then include the model number as Palm's currently do, such as the i705 or the m500 series.

The company is looking to continue its run at the top of the PDA market with the new branding strategies. The first product to carry one of the brand names will probably be Palm's first product for the new version of sister company PalmSource Inc.'s OS 5 PDA operating system. That device will be launched on Oct. 28, Bradley said in an interview with IDG News Service last week.

Palm, based in Milpitas, California, also announced the first Tungsten product Monday, the Tungsten Mobile Information Management Solution. This server-side software is an upgrade to Palm's existing Palm Wireless product, and allows for wireless access for e-mail and groupware, the company said. It will cost US$2,499 for a 25-seat license, Palm said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tom Krazit

Computerworld
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?