Facebook may become social network hub with FriendFeed buy

Facebook agrees to acquire feed aggregator founded by ex-Google managers

Facebook may be looking to become a social networking hub with its move to acquire real-time feed aggregator FriendFeed.

Facebook announced this morning that it has agreed to buy FriendFeed for an undisclosed amount of money. FriendFeed's 12 employees will join Facebook's crew and its four founders will hold senior roles on Facebook's engineering and product teams, according to Facebook.

"Since I first tried FriendFeed, I've admired their team for creating such a simple and elegant service for people to share information," said Mark Zuckerberg, Facebook founder and CEO, in a statement. "As this shows, our culture continues to make Facebook a place where the best engineers come to build things quickly that lots of people will use."

FriendFeed, founded by four former Google Inc. employees in October 2007, offers a service that acts as a social networking aggregator, consolidating updates and posts from Web sites, blogs and microblogs like Twitter.

"This is probably a smart move for Facebook, giving them ownership over a social network aggregator and allowing Facebook to make their site the overall hub for social networking," said Dan Olds, an analyst for The Gabriel Consulting Group. "Assuming that Facebook can establish itself as a social networking hub for its users, this offers Facebook several advantages. The first is that it will keep users on Facebook pages longer, which means greater exposure for Facebook advertisers and higher ad rates. The stickier Facebook can become for users, the more revenue they can make from their advertising."

Facebook, which is relying heavily on venture capital and little on earned income, isn't adverse to making big purchases.

Earlier this year, Twitter co-founder Biz Stone confirmed that Facebook had looked to buy his company last fall.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags FriendFeedmark zuckerbergFacebook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?