Minolta and Canon fight it out on the shelf

Minolta QMS and Canon are engaged in a price war after Minolta announced an attempt to kill off inkjet printer sales by the release of its sub-$2,000 laser machine next Monday.

Minolta has tightened its margins to crash through the psychological price barrier, and has secured Harvey Norman to stock and promote the product.

Canon has responded by unleashing its new generation of workplace-specific colour inkjets at $1,599 and $1,999 retail. The machines boast a 9 cents per page running cost, made possible by a new head technology.

Canon claims the N-series will fulfil corporate and SMB demand for high-performance colour printing, normally associated with laser printers, combined with the ease of maintenance associated with inkjet technology.

Minolta, however, is "extremely dubious" about Canon's assertions, suggesting the speed and cost of refills will blow out when the print mode is aligned to the coverage quality of a laser.

The absence of a network card as a standard feature in the N-series may also deter consumers. Minolta's magicolor 2300 Desklaser is network-ready straight out of the box for the Windows environment. The vendor said a postscript version will be released soon.

"Canon says it wants to target resellers that have network interface expertise, but the network card comes as an optional extra," said Minolta QMS's sales and marketing manager, Garry Pendleton.

It is also questionable whether the corporate environment will feel comfortable using inkjet machines, having become accustomed to laser printers.

Canon was unavailable for comment at press time.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?