iPhone, Android users: Not all that different

Apple's iPhone hasn't totally cornered the app obsession market, as Android users also lust for new finds in the Android Market

Apple's iPhone hasn't totally cornered the app obsession market, as Android users also lust for new finds in the Android Market, a survey by advertising platform AdMob found.

The survey asked more than 1,000 Android, iPhone, and iPod Touch users about their download habits, and found that those who regularly paid for apps spent similar amounts of money -- roughly $US9 per month on five downloads -- regardless of whether they were iPhone or Android users.

Those who download free apps also behave similarly on both platforms. On average, Android users downloaded 8.1 apps per month, and iPhone users downloaded 7.6. The sweet spot for free downloads by iPhone and Android users is four to six apps per month, the survey found. A smaller percentage of users grab one to three apps, followed by those who grab seven to 10 apps per month.

Android and iPhone users also spend a similar amount of time on average -- 80 to 90 minutes -- browsing for new finds.

However, AdMob found that Android users are less interested in paying for apps, with 81 percent saying they rarely, if ever, do so. Half of iPhone users are regular app buyers.

The question, then, is why Android users aren't as inclined to plunk down money. Maybe the answer has something to do with the number of choices out there. In March, we heard that Android has 2,300 apps available, compared to to the iPhone's 25,000. The iPhone's App Store has almost tripled since then and it's doubtful that Android has caught up.

You could make the opposite argument that Apple has so many free apps that there's little need to buy, but a lot of App Store offerings are "Lite" versions of more robust paid apps. AdMob says the free-to-paid model is the biggest driver of sales. So while Android users are just as passionate about hunting for and downloading new apps, they just might not be finding the one that's worth their money.

Join the PC World newsletter!

Error: Please check your email address.

Tags Appleiphone app storeGoogleandroid marketsmartphonesiPhoneGoogle AndroidiPhone 3GS

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jared Newman

PC World (US online)
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?