EMC to resell VMware management software

The combination of vCenter AppSpeed with EMC's Ionix is intended to help enterprises migrate to private clouds

EMC will resell virtualization management software from VMware alongside its own Ionix management platform in an expanded partnership aimed at helping enterprises build private clouds.

The combination of Ionix and VMware vCenter AppSpeed will allow IT departments to both measure the performance of applications running in VMware vSphere 4 virtual environments and pinpoint the cause of any performance problems, according to Bob Quillin, senior director of marketing for the EMC Ionix Software Group.

EMC is set to announce on Monday that it is now a fully authorized reseller of AppSpeed, which is already resold by VMware channel partners.

The deal, announced as the VMworld conference begins in San Francisco, expands the partnership between EMC and VMware, which was spun off from EMC in 2007, but is still majority owned by the storage giant.

The two companies acted to boost IT departments' confidence in virtualization and help them sell other corporate stakeholders on the idea of a virtualized data center, Quillin said.

Managers responsible for mission-critical applications may not agree to have their software moved from physical servers to virtual machines without a guarantee that they'll get the same level of performance, Quillin said.

If there are problems along the way, the virtualization team may be blamed for something that was actually caused by another component, such as the network or storage infrastructure.

Trust in virtualization is growing, but there is still a ways to go, according to Burton Group analyst Chris Wolf. It's important for IT departments to establish that trust so they can move toward hosting all the enterprise's applications in a private cloud, he said.

It's a matter of survival against third-party cloud providers, who will soon come around to sell computing services directly to business unit managers, according to Wolf.

"You're the mom-and-pop shop that's being threatened by Wal-Mart moving into your neighborhood," Wolf said. A private cloud "is going to take a number of years to complete, but you have to start treading down that path," he said.

Both AppSpeed and Ionix were introduced earlier this year. While AppSpeed provides visibility into the performance of applications on VMware virtual machines, Ionix is a broad suite of tools designed to manage every aspect of the physical and virtual data center, including servers, applications, networks and storage systems.

Along with EMC selling the two management products together, EMC and VMware plan to offer a set of services to help IT departments decide which applications to virtualize next.

The services will utilize tools including VMware Capacity Planner and Ionix Application Discovery Manager as well as AppSpeed.

IT departments will need help moving toward private clouds, but they won't necessarily turn to VMware and its partner despite the broad adoption of VMware for virtualization, Burton Group's Wolf said. Many will turn to the traditional providers of enterprise IT management, such as IBM, Hewlett-Packard and CA, he said.

However, VMware and EMC are joining up at an inflection point in the industry created by the historic migration toward cloud computing, he said.

"There is some opportunity for innovative companies in the management space to step in and pick up some traction," Wolf said.

EMC said it is the first vendor to resell the software as part of an integrated management suite. AppSpeed costs about $US1,250 per managed CPU. Ionix is priced starting around $US25,000, based on the number of servers, number of network elements and amount of storage, EMC's Quillin said.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags configuration management softwareIonixemcVMwarevirtualisation

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stephen Lawson

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?