Nokia’s $US800 netbook costs too much

The Nokia Booklet 3G netbook may have some clever innovations, including mobile broadband and a 12-hour battery, but its steep price tag will drive customers away.

The Nokia Booklet 3G netbook may have some clever innovations, including mobile broadband and a 12-hour battery, but its steep $US816 price tag will drive customers away.

There's little doubt that netbook sales are booming. According to market researcher DisplaySearch, the mini-note PC (netbook) market in 2Q 2009 grew 40 percent over Q1, nearly double the growth rate of larger notebooks.

Obviously, consumers have taken to netbooks in a big way, and they may fall in love the look of the Booklet 3G, with its sleek aluminum chassis and 10-inch high resolution display. But when they see the Nokia's price tag, they'll opt for a more pedestrian Acer, Asus, HP, or Samsung netbook, all of which are priced between $US350 to $US500.

The Booklet's key specs are fairly average as netbooks go: A 1.6GHz Intel Atom Z530 processor, 1GB of memory, and a 120GB hard drive. That's on par with netbooks that cost hundreds of dollars less.

You can sum up the netbook's allure in two words: small and cheap.  The Booklet 3G may be small, but it's no bargain. In fact, its price matches that of far more powerful notebooks.   Example: The HP Official Store sells a Pavilion dv7t notebook with a 2.1GHz Intel Core 2 Duo T6500 CPU, a 17.3-inch display (1600 x 900 pixels), 2GB of memory, and a 250GB hard drive for $US800.

Now, I realize this may be an apples-to-oranges comparison, and that consumers shopping for a netbook may not want a full-size system like the Pavilion dv7t. But they will compare prices as they browse the netbook lineup at the local big box, and they'll wonder why the Booklet is priced so high.

Naturally, wireless carrier subsidizes will whittle down the Booklet's price, but Nokia's netbook will likely still cost more than competing mini-notes. Even if it runs $US400 to $US500 with a 2-year mobile broadband contact, other subsidized portables will go for less than $US200. In fact, some carriers like Verizon have begun offering free netbooks to new subscribers.

The Nokia Booklet 3G may be superior to its competitors, but in the small-and-cheap world of netbooks, being the premium choice may prove a liability.

Contact Jeff Bertolucci via Twitter (@jbertolucci) or at jbertolucci.blogspot.com.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags NokianetbooknetbooksNokia Booklet

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeff Bertolucci

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?