iPhone, Android boost mobile Web usage

iPhone, Android and Palm users make up an increasing share of mobile Web users

Newcomers to the mobile-phone market are driving more wireless Web access at the expense of the phone makers that have been around for a while, according to a new report from AdMob.

AdMob serves ads to 9,000 mobile Web sites and 3,000 applications. It tallies the types of phones that are querying those sites and releases periodic reports on its findings.

In August, AdMob found that 40 percent of queries came from iPhones, up from 33 percent six months ago.

Android users hitting AdMob sites grew to 7 percent of users, up from 2 percent in February. The Palm Pre - which only just launched in June - had 4 percent of traffic in August.

While those new entrants to the mobile market are growing their share of mobile online usage, the established phone makers are losing share.

Users of Nokia's Symbian phones who hit AdMob's ads dropped from 43 percent in February to 34 percent last month. BlackBerry users fell from driving 10 percent of traffic six months ago to 8 percent in August.

Windows Mobile phones went from generating 7 percent of hits to AdMob sites in February to 4 percent in August.

AdMob also ranks handset models by the level of traffic they produce. Even though Nokia is slipping in terms of volume of traffic, it has 12 of the top 20 phones that hit AdMob's network.

The iPhone has the number-one spot, followed by the first Android phone and the Nokia N70. No Windows Mobile phones appear in the top 20 and three BlackBerry devices made it to the list.

While many of the more established phone makers have tried to encourage mobile Internet usage, many end-users complained that poor browsers and hardware prevented them from spending much time online.

Users of the iPhone, with its easy-to-use browser and large screen, quickly became the heaviest mobile Internet users on the market.

While Android and Palm have followed some of the trends set by the iPhone, other phone and operating-system developers that have been around for some time do not appear to have caught up.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesAndroidiPhonemobile internetonline advertisingAdMob

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?