Windows Mobile's demise greatly exaggerated, iSuppli says

New Windows Mobile 7 will help the OS grow by 2013

Windows Mobile is not dead and, in fact, its use on smartphones will nearly triple by 2013, according to analyst firm iSuppli Corp.

Windows Mobile now runs on 27.7 million smartphones, and is projected to be un use on some 67.9 million smartphones in 2013, iSuppli said today. The 2013 forecast means that Windows Mobile would have a 15% share of the global smartphone market by then, second to the Symbian OS, which would have a 47% market share.

In 2008, Windows Mobile commanded second position although it dropped a notch to third place in 2009, iSuppli noted.

The findings are noteworthy since Windows Mobile has increasingly come under scrutiny, with some analysts at Gartner Inc. predicting it won't last beyond next year , when Windows Mobile 7 launches.

Recently, Palm Inc. announced it would not use the Windows Mobile OS and will concentrate on its WebOS instead .

Motorola Corp.'s head of consumer devices, Sanjay Jha has also criticized Windows Mobile, preferring to focus on the Android OS that will be used on a number of upcoming devices. However, the enterprise side of Motorola recently announced the MC9500, a Windows Mobile-based rugged handheld .

And Motorola executive Jerry McNerney predicted that support for Windows Mobile would continue .

Even so, none other than Microsoft CEO Steve Ballmer last week told investors that his company had done poorly with Windows Mobile development and as a result had reorganized the team working on the product.

iSuppli analyst Tina Teng said the loss of Palm and doubts about Motorola are only some of the challenges Windows Mobile faces, including how it will compete more widely against Symbian, which powers Nokia devices, and Android, which is going to be deployed in phones from several manufacturers.

Teng said Windows Mobile can remain competitive, mainly because it supports a broad range of widely-used applications. Microsoft also offers services to help customers who want to customize smartphones and supports software integration. By contrast, integrators that want to customize Symbian and Android phones must invest in add-on software, she said.

She also noted that Windows Mobile recently gained another licensee: LG, the third largest mobile phone manufacturer, which has pledged to produce 50 Windows Mobile-based handsets in coming years.

Teng admitted that Windows Mobile does have shortcomings, especially when compared with the slicker touchscreen interfaces of Apple's iPhone and even the Android phones backed by Google Inc.

Still, she predicted Microsoft will catch up with the release of Windows Mobile 7. It is expected to have an enhanced user interface and browser as well as multi-touch controls, she noted.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags smartphonesGartnerWindows MobileiSuppli

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Hamblen

Computerworld (US)
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?