Study finds Windows PCs in Mac homes

A whopping 85 percent of Mac owners admit to having Windows PCs at home.

There used to be something no self-respecting Mac owner would do: Admit to owning a Windows PC. Now, a whopping 85 percent of Mac owners 'fess up.

What happened to Windows-hating Mac users? I suppose they still exist, but as Macintosh has grown in market share, true devotees seem harder to find. Obviously, society is in decline.

According to NPD Group's "2009 Household Penetration Study," released yesterday:

  • 12 percent of U.S. computer-owning households now own a Mac, up from 9 percent in 2008.
  • Nearly 85 percent of Mac households also own a Windows-based PC. ? ?
  • Two-thirds of Apple households own three or more computers.
  • Only 39 percent Windows PC households how three or more computers.
  • Mac owners are also more mobile, with 72 percent owning a notebook, compared with 60 percent of Windows PC households.
  • The average Mac household owns twice as many consumer electronics devices as the average computer-owning household: 48 to 24.

Does it surprise anyone that Mac households also have larger incomes? While 36 percent of Mac owners report household incomes greater than $US100,000, only 21 percent of total households make the same claim.

So while today's Mac users may be a tad less devoted that those of years' past, they have more money and spend it on many more devices than average consumers. And that includes Windows PCs.

David Coursey mostly writes on a Mac, does other work on PC. He tweets (from both) as @techinciter .

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftApple

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

David Coursey

PC World (US online)
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?