Apple Needs To Rename the Mighty Mouse

Speculation that Apple is working on a multi-touch mouse revs up, as the company loses the rights to the Mighty Mouse name.

Speculation that Apple will release a new mouse surfaced last week, but now those rumors are about to rev up, as the trademark for the Mighty Mouse name has been awarded to another company.

Computer peripherals company Man & Machine was awarded the Mighty Mouse trademark by the United States Patent and Trademark Office (USPTO) this week, which means that Apple can't call its mice as such anymore.

Apple introduced the Mighty Mouse several months after Men & Machine launched their own version of the Mighty Mouse in 2004, which claimed to be rugged, hygienic, and waterproof. During this time, Apple licensed the use of the Mighty Mouse name from CBS, whose trademark rights didn't encompass computer peripherals. CBS only owns the trademarks associated with the Mighty Mouse cartoon character.

Many users derided Apple's Mighty Mouse in recent years, though, calling it impractical and a dirt magnet. Many users also complained how the short battery life on the Bluetooth version of the Mighty Mouse. But in the light of this trademark name loss, Apple is expected to launch a new pointing device soon.

The speculation began last week, when the FCC leaked for a very short while pictures of the device. Rumors suggest that Apple's new mouse will lose the mechanical roller ball and feature a multi-touch surface, similar to the one found on the company's laptops. A new Apple keyboard appeared in the leaked FCC submissions as well.

It is likely that Apple will come up with a different name for its new line of mice, given than Man & Machine CEO Clifton Broumand told AppleInsider that Apple has not approached him to use the Mighty Mouse name yet.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags apple mac

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Daniel Ionescu

PC World (US online)
Show Comments

Essentials

James Cook University - Master of Data Science Online Course

Learn more >

Mobile

Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?