Compaq rebrands desktop, notebook range

After scoring badly in the latest market share league figures, finally getting knocked off the top spot by long-time rival Dell, Compaq has realised people were getting lost choosing between three ranges of desktop PCs.

Evo is the new name for its business PCs. The range will include its Deskpro PCs and its iPaq thin client machines. After the iPaq PCs are rolled into the Evo range the iPaq series will contain only non-PC machines.

"Evo is a very big step towards simplifying the line up," said Jan Sweeting, senior product marketing manager at Compaq. "Overall one area where Compaq can improve is in helping customers identify what product range they should choose, which might have been more difficult in the past."

Compaq is staring at the prospect of being number two in a PC market whose days of skyrocket growth are over. It has much to do to pull itself back into the lead, and one of those things is to get away from having three PC product ranges.

This rationalisation means there is a far more simple home/consumer range, a business range and a non-PC range featuring devices such as the iPaq Pocket PC device.

Over the next 12 months Compaq will phase out all the current Deskpro and iPaq PCs. For now the firm is releasing two new desktops and two notebooks under the Evo brand. The Evo range is done out in 'striking' carbon and chrome, which Sweeting claims is a result of careful market research.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?