Microsoft gets set to spin Windows 7

The potpourri of planned promo activities includes launch parties far and wide on the Oct. 22 ship date and afterward

With the countdown now on for the official shipment of Windows 7 next Thursday, Microsoft and friends have been cranking up the proverbial hype machine, but not without a few clinks and clanks along the way.

The potpourri of planned promo activities includes launch parties far and wide on the Oct. 22 ship date and afterward; the release of new Window 7 PCs, including Nokia's new netbook on the same date; Microsoft's sponsorship of a "Family Guy" extravaganza to be aired on Fox TV on Nov. 8; and an apparently related 12-week college tour with Fox.

In case you haven't heard about it yet, the main fest is set for Oct. 22 in New York City. So far, Microsoft's been somewhat secretive about specifics, listing only the time, location, and anticipated appearance of CEO Steve Ballmer on the coveted invitations.

But if you can't make it to the New York event, don't worry. There are alternatives. Microsoft pals -- outfitted by the company with Windows 7 "party packs" -- will be hosting their own launch parties at sites around the world on Oct. 22 and afterward, complete with drawings and giveaways.

By and large, Windows 7 is getting much better reviews than Vista, its ill-fated predecessor. Already, though, a few flies are showing up in the Win7 promotional ointment. Some of those who've previewed the "Family Guy" show aren't exactly impressed, to put it mildly.

Meanwhile, some of those tapped by Microsoft to host their own launch parties have been attempting to auction off their "party packs" on eBay. Times must be tough, indeed.

According to CNET, Microsoft has teamed up with eBay to squelch the auctions. Meanwhile, Web site Neowin reports that at least one lucky guy has managed to get Microsoft's permission to sell off the promo party packs to the highest bidder.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags MicrosoftWindows 7

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jacqueline Emigh

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?