EA acquires casual gaming pro Playfish for $300 million

Under the terms of the agreement Playfish will be incorporated into EA Interactive

EA formally announced the acquisition of social games developer Playfish today for an estimated $300 million, with another $100 million incentive promised if the London-based startup meets certain expectations before 2012.

Gamers may recognize Playfish as the company behind popular Facebook games like Restaurant City or Pet Society, but they're also responsible for bringing simple browser-based social gaming to platforms like the iPhone and Android. The acquisition brings Playfish's ten titles to EA's stable of mobile and browser-based games, which already includes recent releases like Rock Band for the iPhone, the free-to-play Battlefield Heroes and EA 2D's Flash RPG Dragon Age Journeys.

Under the terms of the agreement Playfish will be incorporated into EA Interactive, and they bring with them more than 60 million active users per month across more than 150 million game installs operating worldwide. It all boils down to an estimated 1 billion game sessions every month that will now be played through EA's servers, but check out the press release for further comment:

"Social gaming, with its emphasis on friends and community, is seeing tremendous growth and this is the right time to invest to strengthen our participation in this space," said Barry Cottle, Senior Vice President and General Manager of EA Interactive. "EAi has been successfully leading the charge for EA, and with the addition of proven expertise from Playfish, their broad consumer base and strong game brands, we're moving ahead aggressively in our plans to lead in the category of cross-platform social entertainment."

"The industry is undergoing dramatic transformation and joining EA is the ideal opportunity for us to push forward our goals to lead in the social entertainment evolution on a faster and much larger scale," said Kristian Segerstrale, CEO and Co-founder of Playfish. "EAi's vision and entrepreneurial culture are consistent with our own, and together, we are in position to be the company that defines new and innovative connected experiences that will change the way people play games."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags games

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Alex Wawro

GamePro
Show Comments

Brand Post

Bitdefender 2018

With determination and drive, you achieve outstanding performance! Get Bitdefender Total Security 2018 Now!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?