Samsung to put third-party apps on cheap smartphones

The new Bada software platform will offer developers an SDK to put apps on Samsung's cheap smartphones

Samsung is opening up its cheaper smartphones to third-party application developers with the launch of a new software platform it is calling Bada.

The first phone running the software will go on sale during the first half of next year, with more products to follow later in the year, the company said on Tuesday.

Bada isn't a new operating system, but a software layer that Samsung has added on top of its existing proprietary mobile phone operating system, allowing third-party developers to create applications for its phones.

Bada could also run on top of Linux, a Samsung spokesman said.

Today smartphones can't be successful without lots of applications: Apple's AppStore has seen to that. Samsung is aware of that, but the mobile platform space is already crowded.

The big question is whether developers want another platform, according to Geoff Blaber, analyst at CCS Insight. Samsung will also have to convince operators, he said.

To attract application developers to Bada, Samsung will host developers days in Seoul, London and San Francisco in December and January. The SDK (Software Developer Kit) will also become available in December, Samsung said. Samsung plans to open an online app store selling Bada applications during the first half of 2010.

Samsung already sells high-end smartphones based on two other software platforms, Symbian and Android, which are starting to be used on lower-priced smartphones from other vendors.

However, Samsung has decided to stick with its own software platform on its cheaper smartphones.

"It's a way for Samsung to try to differentiate its products from the competition," said Carolina Milanesi, research director at Gartner.

It also means Samsung decides what features are added and when the phones are released, according to Geoff Blaber, analyst at CCS Insight.

When developing products based on the other platforms it has to depend on other companies, he said.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesmobile applicationssamsungBada

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?