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WD Opens the Time Capsule Project

  • 09 November, 2009 12:20

<p><em>A 12-month global initiative to ‘save’ our world<br/>
</em><strong>Sydney, Australia </strong>- <strong>November 9 2009</strong> –
WD®, a world leader in the storage industry, today announced the opening of
the ‘Time Capsule Project’ – a special initiative designed to
capture the moments of our time and safely store them on a WD hard drive for future
generations to see.<br/>
The time capsule is a long-held tradition as a way to preserve our precious memories
for the next generation to experience at a special time and place. In today’s
fast-paced modern society and with advancements in digital technologies and storage
capacities, the time capsule tradition has evolved into digital preservation of
our memories. The WD Time Capsule storage device – today’s modern-day
time capsule – will take the form of a massive 2 Terabyte WD Caviar®
Green™ hard drive.<br/>
<strong>What is the WD Time Capsule Project?</strong> (<a href="#"></a>)<br/>
The WD Time Capsule Project is a call out to everyday people, communities, towns,
cities and countries to submit memories they would like to preserve by visiting
<a href="#"></a> – be they photos of a first car, graduation
ceremony, a group photo of lifelong friends, a black and white photo of one’s
grandparents, a magical moment among families, a photo of an endangered species
or images of an environmentally friendly initiative in a bustling metropolis.
For anyone wanting to preserve a memory in the WD Time Capsule for our next generation
to experience, this is a unique opportunity.<br/>
The new WD Time Capsule website <a href="#"></a> is designed
to do one thing – “save” our world. Preserving photos from people
from all walks of life, it is WD’s intention to capture a collection of
people’s time-stopping memories, an exercise spanning only one year. Each
month, a social theme will be set as an inspiration for creative minds to participate.
The launch theme this month is ‘Your Small Contributions to Saving the Environment.’
To kick off the project, WD’s Tod Yagi, Senior Manager, Worldwide Channel
Marketing, Component Hard Drive Business Unit, will be the first person to upload
pictures to the WD Time Capsule.<br/>
“The Time Capsule project is important for WD. It gives us an opportunity
to demonstrate to our customers, colleagues and friends the importance of backing
up valuable memories. We want to encourage people to notice the important social
trends happening around us, and use this opportunity to record and preserve into
history the world as they see it in 2009,” Tod Yagi explains. “The
greater participation in the Time Capsule project, the better we capture a special
glimpse of our world and impart unique perspectives for the benefit of our current
and future generations. I will be the first person to participate to the WD Time
<strong>Participate and Win Monthly Prizes</strong><br/>
The WD Time Capsule Project is open for a one-year period and will offer citizens
a variety of monthly themes for inspiration. Participants automatically are entered
into a monthly drawing with the opportunity to win special prizes. Highlights
of saved images will be showcased in a photo ticker on the site throughout the
year as an example to others.<br/>
<strong>To use WD’s Time Capsule, users simply:</strong><br/>
1) Visit <a href="#"></a>;<br/>
2) Create a simple account using the registration form;<br/>
3) Upload as many photos as they wish based on the monthly theme into the WD Time
Capsule; and<br/>
4) Go into the monthly draw with the chance to win amazing prizes.<br/>
<strong>Why WD launched the Time Capsule Project?</strong><br/> “a time capsule is a historic cache of goods and/or information,
usually intended as a method of communication with people in the future. Time
capsules are sometimes created and buried during celebrations such as a World
Fair, cornerstone laying for a building, or at other events. The phrase "time
capsule" has been in use since about 1939.”<font size="1"><strong><em>1</em></strong></font><br/>
Fast forward, WD, one of the storage industry's pioneers and long-time leaders,
recognises the importance of people’s data and is committed to protecting
that data and memories with exceptionally reliable products, advanced data protection
technologies and superior customer support.<br/>
The WD Time Capsule Project – “Save Your World” - demonstrates
the growing storage capacities and reliability of its hard drives and how this
affects our everyday lives. Every photo that individuals upload will be stored
in WD’s 2 TB WD Caviar Green hard drive. After one year, the WD Time Capsule
Project will be closed. But memories will live on securely and safely and will
be shared with the world and our future generations. The WD Time Capsule will
be stored for safe keeping in Australia.
<strong>About WD</strong><br/>
WD, one of the storage industry's pioneers and long-time leaders, provides products
and services for people and organizations that collect, manage and use digital
information. The company designs and produces reliable, high-performance hard
drives and solid state drives that keep users' data accessible and secure from
loss. Its advanced technologies are configured into applications for client
and enterprise computing, embedded systems and consumer electronics, as well
as its own consumer storage and media products. WD was founded in 1970. The
company's storage products are marketed to leading OEMs, systems manufacturers,
selected resellers and retailers under the Western Digital® and WD brand
names. Visit the Investor section of the company's Web site (<a href="#"></a>)
to access a variety of financial and investor information.<br/>
<font size="1"><em><strong>1</strong></em> Reference: Wikipedia Website <a href="#"></a></font><br/>
<font size="1">Western Digital, WD, the WD logo and WD Caviar are registered
trademarks of Western Digital Technologies, Inc. in the US and other countries;
Green is a trademark of Western Digital Technologies, Inc. All other trademarks
herein are property of their respective owner. As used for storage capacity,
one megabyte (MB) = one million bytes, one gigabyte (GB) = one billion bytes,
and one terabyte (TB) = one trillion bytes. Total accessible capacity varies
depending on operating environment. </font><br/>
<strong>PR CONTACT</strong><br/>
Renato Catalan<br/>
Gap Marketing and Management Pty Ltd<br/>
Website: <a href="#"></a></p>

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